At a Glance
- Tasks: Manage social media for beauty brands and create engaging content across platforms.
- Company: Join ZURU Edge Beauty, a leader in innovative beauty culture.
- Benefits: Dynamic work environment with growth opportunities and direct platform partnerships.
- Other info: Fast-paced, fun culture with room for personal and professional growth.
- Why this job: Be part of a creative team that shapes beauty culture and trends.
- Qualifications: 5+ years in social media, strong content creation skills, and beauty industry experience preferred.
The predicted salary is between 61200 - 74800 $ per year.
Welcome to ZURU Edge Beauty. We build new-generation beauty brands, including MONDAY Haircare, DAISE Beauty, and Being Haircare. We don't make ads. We make culture. We fill feeds with ideas that stop thumbs, start conversations, and build brand worlds people want to be part of. Our Sydney Social & Content team is expanding, and we're hiring a Social Media Manager for our beauty team!
THE ROLE
Reporting to the Social & Content Director, you run day-to-day social for a portfolio of beauty brands across TikTok, Instagram, YouTube and emerging platforms and lead one direct report. You own social-first content from the plan to the post: calendars, creation, publishing, community, and performance. You'll work closely with the Social & Content, Brand, Creative and Digital teams to make sure our brands show up in ways that feel relevant, distinctive and native to each platform.
WHAT YOU'LL DO
- Social & Planning: Run day-to-day social across TikTok, Instagram, YouTube and emerging platforms, keeping content consistent with each brand's voice, identity, and objectives. Build and manage content calendars across multiple brands, bringing together campaigns, product launches, cultural moments, retail priorities, and always-on content. Adapt every idea to the platform.
- Content & Culture: Bring ideas to life from concept to live post-write the brief, film, jump on camera, capture BTS, edit, and publish. Keep your finger on the pulse-spot emerging trends, formats, creators, and moments; decide what's right for each brand; and know when to act. Build genuine community through comments, DMs, and reactive content.
- Performance & Partnership: Track performance, work out what's working and what isn't, and turn the learnings into better content-sharing what performs with our Paid Specialist. Partner with Brand, Creative and Digital teams to bring global campaigns, product launches, and key moments to life on social. Lead and develop one direct report, setting priorities and raising the quality of everything your portfolio puts out.
WHAT YOU BRING
- Skills & Experience: 5+ years in social media and content (e.g. Social Media Manager or Senior Social Executive), ideally across brands, agency or a fast-paced consumer environment. Hands-on experience running TikTok, Instagram and YouTube channels. Experience managing content calendars across multiple brands or markets. Beauty, haircare or fragrance experience preferred. A portfolio of short-form content you've shot, edited and written yourself, using mobile editing tools such as CapCut. Strong copywriting, plus experience using platform analytics to report on performance and change direction.
- Mindset & Energy: Storyteller at heart - every piece of content is a chance to make someone feel something. Self-starter energy - you don't wait to be told what to do. Adaptable and curious - formats change, tools evolve, briefs surprise you. Collaborative spirit - you make the whole team's work better and you're genuinely fun to be on set with.
WHY ZURU
- Variety | A Function On The Move: Multiple beauty brands, multiple platforms, global reach. A team that's growing, and room to grow with it.
- Access | Direct Platform Partnerships: A dedicated TikTok partner, plus direct access to Meta, Snapchat and YouTube.
- Speed | Ideas Go Live Fast: A flat structure close to the founders - ideas move without layers of approval.
We don't make ads, we make culture. If you're the one who makes it real - we want to hear from you.
About ZURU: ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions - ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day. At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.
Social & Content Manager in Sydney employer: Zuru Toys
At ZURU, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Auckland, New Zealand. As the Social & Content Director, you'll not only lead a talented team but also have the opportunity to shape the creative direction for some of the fastest-growing baby brands globally, with ample room for professional growth and development. Join us to make a meaningful impact while enjoying the unique advantages of working in a dynamic, multi-brand environment that values innovation and excellence.
