zoe kratzmann is an established Australian fashion house and is in its 21st year. Founded by designer Zoe Kratzmann, the label is known for considered design, quality, and a distinct point of view in premium womenswear.
The brand is stocked in leading boutiques across Australia and New Zealand, sells direct to customers through a thriving ecommerce business, and is expanding internationally.
AI and agentic automations are being implemented across the business, and the team works at pace with senior people close to the decisions.
The opportunity
This is a new role, created to build capacity as the business grows and moves into international expansion.
Growth requires greater output across every part of the digital business. Automation sits at the centre of how we intend to deliver it, and so does our team. This role adds technical depth alongside an experienced digital team.
What you'll be responsible forPlatform and technology
Own Shopify Plus channel - launches, theme hygeine, templates, apps, flows and metafields - and set the technical roadmap.
Scope, brief and quality-check work with external development partners, and deliver in-house experiments directly.
Manage the app and integration stack, including cost, performance and consolidation.
Own site speed, Core Web Vitals and mobile performance.
Conversion and experimentation
Work with the team to run the CRO program — hypothesis, test design, brief, analysis and decision.
Own the conversion path across landing pages, product pages, search, navigation, cart and checkout.
Implement and improve solutions for on-site personalisation, product recommendations and search relevance.
Data and measurement
Manage tracking integrity — and the accuracy of the data feeding Shopify, GA4, Meta and Google.
Report site performance against commercial targets: conversion, average order value and revenue per session, by market, session recordings, landing page and source trends.
Interpret what sits behind a movement in the numbers, and recommend the course of action.
Product, catalogue and search
Own product data at scale — structure, tagging, enrichment and metafields — and the systems that maintain it.
Own technical SEO, structured data, and the product feeds into Google, Meta and marketplace channels.
Automate catalogue work currently handled manually.
Automation and AI
Apply AI tooling to speed up delivery, data work, content operations and quality assurance.
Contribute to the wider marketing automation program already underway across the business.
Trade, launches and markets
Own technical and creative readiness for drops, pre-orders, launches and sale events, including mechanics, pricing logic, stock behaviour and theme scheduling.
Support UK and US expansion across markets and on-site localisation.
Partner with paid media and retention on campaign infrastructure, landing pages and tracking.
About youShopify Plus.
Hands-on experience at a brand where e-commerce is the primary revenue channel, with a working knowledge of the platform beyond the admin.
Technically strong.
Comfortable with integrations, APIs and automations.
Fluent with data.
GA4, Shopify analytics and a BI layer, with the confidence to read a funnel and trace an issue to its source.
Experiment discipline.
Experience designing and reading experiments, and managing a sprint-based workflow.
Digital native.
You understand how paid media, email, content and merchandising interact with the site.
Self-directed.
Comfortable shaping a roadmap and prioritising it against commercial impact.
Considered.
A high standard for craft and detail, in keeping with a premium brand.
Well regarded
Fashion, beauty or another considered-purchase category.
International or multi-market e-commerce.
What we offer
Competitive salary + super
Direct access to senior leadership and involvement in digital evolution
Generous parental leave
Positive culture - good people who enjoy their work
Free samples and impressive staff discounts
Social events, volunteer leave and early finishes.
E-Commerce Specialist in Sunshine Coast employer: Zoe Kratzmann
At zoe kratzmann, we pride ourselves on being an excellent employer by fostering a collaborative and dynamic work culture that empowers our team members to take ownership of their roles. With a focus on employee growth and innovation, we offer opportunities for creative expression and strategic input in a fast-paced environment, all while being part of a tight-knit team that values open communication and efficiency. Located in Australia, our commitment to investing in our people and technology ensures that you will be at the forefront of the fashion industry, contributing to a brand that is modern, minimal, and fiercely feminine.
