APAC Planning Director: Digital Strategy & Leadership in Sydney

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

The Adobe.pub team acts as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure, and culture of one of the best global agencies. The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's business success.

As a Planning Director within the Adobe.pub team, you’ll partner with one of the world’s most sophisticated digital marketers to deliver best-in-class, full-funnel digital media strategies across APAC. This is a pivotal role where you’ll own the ANZ planning product - setting the standard for how digital planning is structured, connected and delivered. You’ll elevate planning maturity by bringing together channels, data, audiences and insights into cohesive strategies that drive measurable business outcomes.

What you will do with us:

• Lead and deliver end-to-end strategic and tactical digital planning across APAC markets (predominately within ANZ), ensuring alignment to business and marketing objectives.
• Develop innovative, full-funnel media strategies that drive brand impact, digital engagement, and measurable business outcomes.
• Own the campaign lifecycle - from strategic direction through to planning, activation alignment, and performance delivery.
• Partner closely with digital activation teams to translate strategy into seamless, high-quality campaign execution.
• Build and maintain strong relationships with key stakeholders, including senior client partners and media vendors.
• Drive test-and-learn programmes and continuous optimisation to improve media effectiveness and performance.
• Leverage data and audience insights to inform planning, ensuring strategies are actionable and performance-driven.
• Analyse campaign performance to generate insights and inform future planning approaches.
• Continuously evolve planning frameworks, tools, and ways of working to elevate output quality and innovation.
• Mentor and develop team members, fostering a culture of collaboration, learning and excellence.
• Act as a digital planning subject matter expert, contributing to capability uplift through coaching, collaboration, and hands-on problem solving.

What You’ll Bring:

• 5+ years’ experience delivering innovative media strategies across multiple digital channels, ideally in a multi-market environment.
• Strong understanding of full-funnel planning across channels such as programmatic, social and search, with the ability to connect strategy to execution.
• Ability to translate complex data into compelling insights, stories and recommendations that influence stakeholders.
• Experience leading end-to-end campaign planning and bridging strategy with activation teams.
• Strong stakeholder management skills, with confidence presenting to and influencing senior client partners.
• Demonstrated ability to prioritise, manage multiple workstreams, and operate effectively in fast-paced environments.
• Experience working with global or large-scale technology clients (desirable, though not essential).
• Exposure to test-and-learn frameworks, innovation programmes, or advanced data-led planning environments.
• Experience managing teams, coaching talent, or contributing to capability building within an agency environment.
• A clear sense of planning rigour and governance, including budget stewardship, risk awareness, and accountability.

You are:

• Strategic, curious and solutions focused.
• Commercially minded, with a focus on delivering measurable business outcomes and continuous improvement.
• A confident communicator who can simplify complexity.
• Collaborative, inclusive and team oriented.
• Adaptable and comfortable navigating change.
• Detail-oriented, organised, and accountable.

What you’re looking for:

• A supportive and collaborative culture.
• Clients who encourage innovative thinking and are open to be challenged.
• An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert.
• Ambition to fulfil your career goals in a business large enough to accommodate them.

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.