Performance Account Manager in Melbourne

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

ROLE PURPOSE:

The Performance Account Manager’s purpose is to assist the team in shaping and defining industry-leading performance media strategies for our clients across Zenith, with the focus to deliver outstanding value whilst working with an integrated service model tailored to their individual needs. This role is a hybrid of media planning/account management as well as campaign implementation/activations across paid search and paid social channels.

The Performance Account Manager is accountable for the following key outputs:

• Team Management: Accountable for training executives/coordinators to ensure that they are highly skilled in performance media implementation, with emphasis on paid search and paid social. Manage the team to ensure account deliverables including campaign set up, reporting, optimisation tactics, quality checks and best practice are adhered to.
• Client Management: Day to day client team & client contact across all things performance media.
• Craft Expertise: Confident in compiling strong SEM & Paid Social responses and presenting these directly to clients - with the opportunity to plan other digital channels by assisting the Directors. Assist agency & client education around all areas of performance media.

KEY ACCOUNTABILITIES:

• Ensure the Performance Executives are working effectively - coached, trained, inspired and organised to deliver on targets.
• Ensure quality controls are in place from planning/buying/optimisation and reporting for the team.
• Build new and existing campaign accounts ensuring a high level of detail is observed and are aligned to the client brief.
• Deliver exceptional client service by ensuring smooth operations through the team - returning emails within 24 hours, and taking care of expectations to deliver on timelines.
• Make sure the team are billing/pacing and reporting on spends with 100% accuracy whilst ensuring digital compliance.
• Direct and implement the adoption of bid management technology across all client campaigns.
• Direct optimisation decisioning and mentor junior members of the team in application of optimisations & setting up bid rules - identify areas for account improvement and feedback to the paid search team.
• Work hand in hand with the Performance Account Director and Planning Teams to develop digital media plans, which are well thought out - find ways to innovate and answer the marketing challenge.
• Compile implementation planning slides with the assistance of wider digital and planning teams and present confidently to clients.
• Work collaboratively with agency partners and tech vendors to deliver best-in-class results.

YOUR EXPERIENCE:

• Minimum 4 years experience in media buying/activations across paid search and paid social channels - ideally in the marketing & advertising industry.
• Media planning experience across paid search and paid social is advantageous.
• Must have experience and working knowledge of Google paid search platforms (Google Ads, SA360), Meta Ads Manager, DV360, CM360, the Microsoft Advertising platform, as well as key industry tools and key analytics platforms e.g. Google Analytics/GA360.
• Ideally has some SEO knowledge and knowledge of how paid and organic search work together.

ABOUT YOU:

• Media Planning experience - can write effective implementation planning decks, with 100% attention to detail.
• Team management experience - can effectively motivate, inspire and organise their team to deliver.
• Problem solving - is across workflow, solves problems as they arise, and knows when to escalate issues to the Paid Search Director to help solve problems.
• Has analytical experience - can confidently analyse data, and write compelling insights.
• Strong attention to detail - all tasks need to be completed with 100% accuracy.
• Commercial knowledge - ability to understand the client business and category and work with the Paid Search Director to identify new opportunities.
• Contributes positively to agency culture and meetings.
• Strong team management skills to ensure Executives are mentored and developed to create a high performing paid search/paid social team.
• Strong communication skills (written and verbal) - can confidently present and construct well-substantiated paid search/paid social strategies.

PUBLICIS GROUPE BENEFITS:

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.