At a Glance
- Tasks: Lead and execute innovative marketing strategies for a globally recognised sporting brand.
- Company: Join a dynamic team at a leading international sports brand.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic partnerships.
- Why this job: Make a real impact in the sports industry while shaping brand identity.
- Qualifications: 5-8 years of marketing experience, preferably in sports or FMCG sectors.
The predicted salary is between 114345 - 139755 $ per year.
This instantly recognised sporting brand is a global icon with a broad product range across footwear, apparel and accessories across Football, Running & Training, Basketball, Motorsport and Sportstyle.
The ANZ business has a strong and successful presence through wholesale partners, owned retail stores and outlets, and e Commerce.
Reporting to the Managing Director with a dotted line to the Regional Marketing Director, the Head of Marketing will lead, plan, execute and monitor all marketing strategies and activities across ANZ to achieve the brand and commercial objectives, working closely with key stakeholders across the business.
The role leads the marketing channel functions of Marketing Communications, PR, Digital, Lifestyle Marketing and Sports Marketing.
It has three direct reports – the Senior Manager Sports Marketing, the Marketing Manager Sport and the Merchandise Manager Licensed Teamsport – and will work closely with the Merchandising, Sales, Retail and Regional Marketing teams.
The role holds budget responsibility and defines and manages the local marketing calendar.
Its focus is weighted toward developing and implementing marketing strategy through the regional GTM process, consumer communications and commercial marketing, with the balance across sports and lifestyle assets, brand consistency, and strategic partnership and regional alignment.
Success will be measured through brand desirability, clarity of brand positioning and the successful launch of key initiatives.
The successful candidate will be an experienced marketing leader with 5–8 years’ marketing experience with an international, multi-category brand, ideally within the sports or fast-moving consumer goods sector.
You will bring practical capability across marketing strategy, consumer communications, commercial and trade marketing and sports marketing, and will be comfortable translating a regional go-to-market plan into locally relevant execution.
Creativity, initiative, and strong planning and project management will be central to your approach.
Strong candidates may include senior brand or sports marketing managers within larger sportswear brands ready for a first Head of Marketing role, as well as leaders from sports marketing agencies or adjacent consumer brands who can demonstrate an understanding of a branded business.
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Head of Marketing in Melbourne employer: Yorkshire Bridge
The National Sporting Retailer is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the finance team. With a focus on employee growth, we provide opportunities for professional development and career advancement, all while being part of a vibrant retail environment that values your contributions. Located in a thriving sector, our company supports a healthy work-life balance and encourages a passion for sports and community engagement.
