At a Glance
- Tasks: Create engaging content that captures the essence of Yo-Bar and its exciting moments.
- Company: Join a fast-growing Australian brand with a vibrant culture.
- Benefits: Enjoy creative freedom, competitive salary, and delicious Yo-Bar treats.
- Other info: Collaborative team environment with opportunities for growth and skill development.
- Why this job: Make your mark on a brand while having fun and trying new ideas.
- Qualifications: Experience in content creation, confident in front of the camera, and social media savvy.
The predicted salary is between 47250 - 57750 $ per year.
Fresh ideas. Great content. Plenty of creative freedom. Come make some noise with Yo-Bar. At Yo-Bar, there’s always something happening, and we want someone who knows how to capture it. From new products and store openings to team moments, trends and everything in between, there’s no shortage of content waiting to be created.
Live and breathe content? We’re looking for a creative Content Creator who can shoot, edit and turn ideas into engaging, on‑brand content that gets people watching, sharing and talking about Yo-Bar.
About the Role:
You’ll be at the heart, and often the face, of Yo-Bar’s content. From planning shoots and creating shot lists to filming, editing and publishing across our social channels, you’ll bring ideas to life through engaging photo, video and graphic content. This is a seriously hands‑on role, so being confident, natural and energetic in front of the camera is a big part of the job.
What You'll Do:
- Shoot it, edit it, post it and star in it, creating content that brings Yo-Bar to life online.
- Turn campaigns, launches and everyday Yo-Bar moments into fun, engaging and shareable content.
- Be out in our venues capturing everything from products and people to new store openings and behind‑the‑scenes moments.
- Keep your finger on the pulse of TikTok, Instagram, trends and what’s happening culturally, finding opportunities for Yo-Bar to jump into the conversation.
- Take the lead on planning content shoots, from creative concepts and shot lists through to props, locations and execution.
- Collaborate across the business to create content for brand campaigns, store openings, recruitment, internal moments and everything in between.
- Support campaign launches with strong content, sharp copy and real‑time community engagement.
- Track what’s landing, learn from what isn’t and keep experimenting with new formats, platforms and creative ideas.
What We're Looking For:
- You’ve created content professionally before, whether that’s in social media, marketing, content or another creative role with a portfolio to match.
- You’re confident behind the camera and in front of it, and comfortable being a regular face across Yo-Bar’s social content.
- You know your way around shooting and editing photo and video, with an eye for what looks good and the attention to detail to get it right.
- Social is second nature to you. You understand TikTok, Instagram and short‑form content, and you’re usually onto a trend before everyone else is talking about it.
- You know the difference between content that simply looks good and content that actually gets people watching, sharing and engaging.
- You bring ideas, curiosity and a willingness to try things. We want someone who can put their own creative spin on Yo-Bar, not just recreate what’s already out there.
- You’re organised and proactive, can keep multiple projects moving and enjoy working with different people and teams to make things happen.
- You’re happy to get out and about when the content calls for it, including interstate travel and the occasional event, opening or shoot outside usual hours.
What You'll Get:
- The chance to make your mark on a growing brand and help shape how Yo-Bar shows up online.
- Plenty of creative freedom to bring new ideas, concepts and content to life.
- A fun, fast‑moving and supportive team that’s open to trying new things.
- Loads of variety, from campaign shoots and product launches to store openings, events and everyday Yo-Bar moments.
- Opportunities to grow your skills and your role as Yo-Bar continues to expand.
- A competitive salary package based on your experience.
- Obviously, plenty of Yo-Bar yumminess to keep you fuelled.
Why Yo-Bar?
- Be part of a fast‑growing Australian brand with big plans and plenty happening.
- Join a collaborative Head Office team where your ideas can actually make an impact.
- Make the role your own, with the freedom to pitch ideas, get creative and shape how Yo-Bar shows up online.
- Work across the business and get involved in everything from new products and campaigns to store openings, events and behind‑the‑scenes moments.
- Grow alongside Yo-Bar, with plenty of opportunity to build your skills, try new things and take on more as we expand.
- Join a team that values good ideas, initiative and people who aren’t afraid to get stuck in.
Content Creator in Melbourne employer: Yo Bar
At Yo-Bar, we pride ourselves on being an exceptional employer, offering a vibrant and supportive work culture that fosters genuine career growth. As a Team Leader in one of Melbourne's busiest retail destinations, you'll enjoy ongoing training and development opportunities while leading a high-energy team dedicated to creating memorable customer experiences. Join us and be part of a fast-growing brand where no two days are the same, and your contributions truly make a difference.
