Social & Influencer Lead, Beauty Campaigns in Melbourne

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Step into a vibrant, forward-thinking team at WPP Beauty Tech Labs, where you'll get incredible hands-on experience shaping the future of digital beauty marketing for the biggest brands in the world!

About Wavemaker: A Leading WPP Media Brand. Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Role

• Location: Melbourne

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

Executing Show-Stopping Campaigns: Supporting the end-to-end delivery of impactful social media and influencer campaigns for 32 of L'Oréal’s most iconic beauty brands.

Managing Creator Relationships: Driving the day-to-day workflow with digital creators, from shortlisting and briefing to tracking deliverables and nurturing fantastic partnerships.

Crafting Brilliant Content: Collaborating with the team on fresh, exciting content ideas for platforms like TikTok, Instagram, and YouTube that perfectly align with brand messaging.

Driving Product Seeding: Assisting with high-impact product gifting and seeding initiatives to amplify brand love for thrilling new product launches.

Analysing & Optimising: Diving into data using top-tier tech tools (like Traackr) to monitor performance, extract valuable insights, and build post-campaign reports.

Ideal Skills and Experience: A highly organised, socially savvy team player who loves building relationships and has a meticulous eye for what makes engaging digital content will absolutely thrive in this exciting position. We’re also looking for;

• Industry Passion: A genuine love for the dynamic world of social media, influencer marketing, and the ever-evolving beauty landscape.
• Stellar Communication: Excellent written and verbal skills to confidently liaise with influencers, talent agencies, and internal teams while keeping everyone in the loop.
• Keen Attention to Detail: A meticulous eye to act as the first line of defence for content reviews, ensuring briefs, hashtags, tags, and links are absolutely spot on.
• Masterful Prioritisation: Brilliant organisational skills and the agility to juggle multiple exciting deliverables in a fast-paced, dynamic environment.
• A Curious Mindset: An eagerness to learn new reporting platforms, track social trends, and pull meaningful insights to optimise future campaigns.

Life at WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

At Wavemaker ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based in Melbourne, you will be working from our stunning new headquarters at 51 Flinders Lane - a brand-new, sustainably designed premium precinct featuring world-class end-of-trip facilities, a dedicated concierge, and a vibrant local culture.

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment: We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.