At a Glance
- Tasks: Lead the development of a creator loyalty program and engage Micro and Nano creators.
- Company: Join WPP Media, a leader in AI-driven media and influencer marketing.
- Benefits: Enjoy a supportive culture, professional growth opportunities, and a vibrant work environment.
- Other info: Be part of an inclusive team that values creativity and collaboration.
- Why this job: Shape a pioneering creator ecosystem and connect with influential creators.
- Qualifications: 3+ years in influencer marketing or related fields with strong project management skills.
The predicted salary is between 56700 - 69300 $ per year.
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
The Influencer Program Manager sits within Wavemaker's INFLUENCE capability, a dedicated Social, Content and Influencer Marketing team built to help brands connect authentically with the audiences that matter most. Reporting to the Social + Influencer Group Director, this role will lead the development and execution of a first-of-its-kind creator loyalty and UGC program for a leading QSR brand. You will be responsible for building, launching, and scaling a creator community platform that drives authentic content creation, meaningful brand advocacy, and measurable business outcomes.
This is an exciting opportunity for an experienced influencer marketer who thrives at the intersection of strategy, community‐building, content, technology, and creator partnerships. Success in this role looks like building a highly engaged creator ecosystem, delivering outstanding branded content at scale, and creating lasting relationships between the brand and its biggest advocates.
This role is responsible for launching and managing a new creator loyalty platform across Australia and New Zealand, designed to engage Micro and Nano creators through a gamified rewards experience. Working closely with client marketing and product teams, internal agency stakeholders, technology partners, and creators, you will oversee the end‐to‐end delivery of the Superfans program, from onboarding and content planning through to influencer engagement, performance reporting, and optimisation.
This role offers the opportunity to shape a pioneering creator ecosystem while working within a globally connected agency network at the forefront of influencer marketing innovation.
What You'll Bring
- 3+ years' experience in influencer marketing, creator marketing, social media marketing, product management, or a related field.
- Strong understanding of the creator economy and proven experience developing and managing influencer, creator, or community‐led programs.
- Strong project management, analytical and relationship building skills.
- Experience developing creator briefs, content plans, seeding programs, and influencer engagement strategies that drive participation and content output.
- Creative thinking and cultural awareness, with a passion for identifying emerging trends, creator opportunities, and innovative content formats.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
Influencer Program Manager in Brisbane employer: Wpp
WPP Media is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where creativity and collaboration thrive. Located in Australia, the Investment Operations Manager role provides unique opportunities to engage with leading brands and cutting-edge technologies, all while being part of a supportive team that champions inclusivity and operational excellence. With a commitment to fostering professional connections and continuous learning, WPP Media ensures that every employee feels valued and empowered to achieve their best.
