At a Glance
- Tasks: Lead the marketing strategy to attract domestic students and oversee dynamic campaigns.
- Company: Major Australian University with a rapidly growing reputation.
- Benefits: Competitive salary, generous superannuation, flexible hybrid work, and leave loading.
- Other info: Join a newly structured team with excellent career growth opportunities.
- Why this job: Own the domestic marketing strategy and make a real impact on student recruitment.
- Qualifications: Proven experience in acquisition strategies and strong leadership skills.
The predicted salary is between 140000 - 150000 $ per year.
Lead the marketing strategy for a university that is growing faster than almost any other in the country. This is the senior domestic marketing seat in a recently redesigned marketing function. You set the strategy for attracting domestic students across three faculties, lead the team of Business Partners who put it into action, and report to the Director of Marketing.
Why This Job
- Top of the function: you own domestic strategy across the whole University and have a direct line to the Director.
- A big commercial brief. This is audience acquisition and conversion at scale, with clear enrolment goals to measure against.
- Open to marketers from outside education, so B2C and consumer backgrounds are very welcome.
- A brand new structure with specialist teams for paid media, content, creative, events, website and personalisation, so you spend your time on strategy and leadership.
- Hybrid working with real flexibility, and a 35-hour week with flex leave accruing.
What You’ll Be Doing
- Setting the annual domestic recruitment strategy and joining up the faculty plans into one go-to-market approach.
- Leading and coaching three Business Partners and a Marketing Officer.
- Providing oversight of domestic campaigns and briefing paid media, content, creative and digital teams.
- Advising the Director of Marketing on domestic recruitment and priority initiatives.
- Using market research, performance data and competitive analysis to drive continuous improvement and allocate budget.
About You
- A senior marketer with a record of building and delivering acquisition strategies.
- Experience leading or overseeing marketers in a generalist function.
- Strong strategic and analytical thinking.
- Confident with senior stakeholders, including representing marketing in leadership meetings and with external partners.
- Excellent communication, negotiation and relationship skills.
- Education experience is welcome but not required.
The Package
- Base salary of $140k to $150k.
- Generous super, plus leave loading.
- Hybrid, with flexibility on how the week is structured.
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