Who is Wolfchester?
Wolfchester is a proudly Australian, family-owned company — around 40 people, zero corporate politics. We supply high-quality consumables and tools to automotive workshops and dealerships, truck and bus workshops, engineering and fabrication, manufacturing, agriculture and more.
What makes this role exciting?
- Blank canvas — you're marketer #1. You'll shape strategy and execution from the ground up, reporting directly to the Managing Director.
- Real ingredients, ready to cook — you'll inherit an established brand, a working e-commerce store, active Google Ads, and a sales team of 18+ on the road. The pieces are there; we need someone to run the kitchen.
- You make the calls — own the weekly marketing numbers and act on them: ad spend shifts, campaign kills, pricing tests. No committees, no layers of sign-off.
- Variety — e-commerce, digital campaigns, social, trade events, and sales support all sit under your remit.
Key Responsibilities
- Own and grow our e-commerce channel (wolfchester.com.au) — SEO, paid search, shopping feeds, email and conversion
- Develop and deliver multi-channel marketing campaigns
- Manage our online presence, including website and social media
- Support the sales team with promotional materials, displays and collateral
- Plan and coordinate trade events and industry promotions
- Maintain brand consistency across all communications
- Report on marketing performance weekly and make the calls — with the Managing Director's backing
Qualifications and Experience
- A degree in Marketing, Communications or Business (or equivalent experience that proves the same)
- 5+ years of marketing experience — or a hungry 3–4 year operator who can prove real impact
- B2B and/or e-commerce exposure strongly preferred
- Proven, measurable campaign results (you'll be asked about them)
- Confidence with digital platforms, analytics and content creation
- Design literacy — this isn't a design role, but you'll brief and manage creative work
- Strong written and verbal communication
- A self-starter who thrives hands‐on — you'll be doing, not just delegating
- Be marketer #1 at a growing Australian brand — your wins are visible, and they're yours
- Work directly with the Managing Director in a collaborative, fast‐moving environment
- Freedom to test ideas without corporate red tape
- A small, passionate team where every idea counts
Location
Based at our head office in Lilydale, VIC. Full-time, on-site.
Marketing Manager | Automotive & Industrial | Lilydale VIC employer: Wolfchester Australia
Wolfchester Australia is an exceptional employer that values proactive and relationship-driven professionals, offering a dynamic work culture where your contributions directly impact business growth. With a strong focus on employee development, you will have access to extensive training and growth opportunities while working in the vibrant and diverse environment of Western Sydney, known for its thriving automotive and industrial sectors. Join us to be part of a team that celebrates success and fosters meaningful connections with clients across the region.
