Head of Product in Sydney

Newly Created Opportunity | High-Growth Fitness & Lifestyle Brand

Are you a commercially minded product leader who understands how to turn customer insights, market trends and product innovation into profitable business growth?

We're partnering with a rapidly growing Australian fitness and lifestyle brand to recruit a Head of Product who will play a pivotal role in shaping the product strategy, driving commercial performance and connecting creative design with data-driven decision-making.

This is an exciting opportunity to influence the direction of a growing apparel business, ensuring product collections reflect the brand's identity, meet evolving customer needs and deliver strong commercial results.

Working closely with the Founder and cross-functional teams, you'll take ownership of product strategy, range architecture, inventory performance and go-to-market execution across a direct-to-consumer (DTC) e-commerce environment.

If you're passionate about fitness, apparel and building commercially successful products, this role offers the opportunity to make a meaningful impact on a growing brand.

About the Brand

Join an ambitious Australian fitness and lifestyle brand built around a genuine passion for training, performance and community.

With a strong identity in the activewear and athleisure space, the business creates products designed to support an active lifestyle while combining functionality, contemporary design and a distinctive brand aesthetic.

As the business continues to grow, it is focused on evolving its product offering, strengthening its direct-to-consumer model and delivering products that resonate with its community.

You’ll be joining a values-driven team that encourages collaboration, innovation and fresh thinking, with the opportunity to work closely with the Founder and influence the future direction of the product range.

Key Responsibilities

• Develop and execute product strategies aligned with the brand's vision, customer needs and commercial objectives.
• Lead range architecture and product planning, ensuring collections reflect market demand, brand positioning and revenue targets.
• Analyse market trends, competitors and customer behaviour to identify opportunities for new products and range improvements.
• Translate customer insights and sales data into actionable product development strategies.
• Work closely with the Founder and product team to influence design direction, fabric innovation and product selection.
• Balance creative vision with commercial viability to build relevant, differentiated and profitable collections.
• Consider sustainability, material selection, recycling and supply chain traceability throughout product development.

Commercial Performance & Inventory Management

• Own the commercial performance of product lines, balancing customer demand, inventory availability and profitability.
• Partner with the Planning Manager to manage Open-to-Buy (OTB) budgets and align product decisions with financial targets.
• Analyse sales performance, sell-through rates, inventory levels and product margins to identify opportunities and risks.
• Monitor key commercial metrics, including gross margin return on investment (GMROI) and customer acquisition costs by product line.
• Identify underperforming products and recommend strategies to improve sell-through and reduce excess inventory.
• Support pricing, distribution and inventory decisions to maximise profitability.
• Use data-driven insights to inform future range planning, forecasting and product investment decisions.

E-Commerce & Direct-to-Consumer

• Drive product strategy within a direct-to-consumer e-commerce environment, ensuring the range meets customer expectations and supports online growth.
• Use digital sales performance and customer behaviour to identify opportunities for product development and range optimisation.
• Develop go-to-market strategies for new and existing products.
• Work closely with marketing to plan product launches, campaigns and product storytelling.
• Ensure product launches communicate the inspiration, functionality and value of each collection while remaining aligned with the brand's identity.
• Monitor product performance following launch and use insights to inform future product decisions.
• Identify opportunities to improve the online product offering, customer engagement and commercial results.

Product Development & Cross-Functional Collaboration

• Manage product development timelines, costs and critical paths from initial concept through to launch.
• Act as the voice of the customer, ensuring customer needs influence product development, range planning and launch decisions.
• Collaborate with design, marketing, planning and operations to ensure alignment across the product lifecycle.
• Communicate product vision, priorities and strategy clearly to relevant stakeholders.
• Work with suppliers and internal teams to support product quality, cost management and delivery timelines.
• Monitor collection performance and recommend improvements across

About You

We're looking for a commercially astute product professional who combines analytical capability with a strong understanding of apparel, customer behaviour and digital retail.

Ideally, you'll bring:

• 4+ years' experience in apparel product management, commercial product development or digital buying, ideally within fitness, athleisure or performance sportswear.
• Strong experience in range architecture, range planning and product lifecycle management.
• A proven track record managing product lines and inventory within a direct-to-consumer e-commerce business.
• Strong analytical skills, with the ability to interpret sales, customer and inventory data to drive commercial decisions.
• Experience managing budgets, Open-to-Buy (OTB), product costs and gross margins.
• An understanding of trend forecasting, customer profiles and market positioning.
• Advanced Excel skills and experience with Product Lifecycle Management (PLM) systems.
• Strong negotiation, stakeholder management and relationship-building skills.
• Excellent project management capabilities and the ability to manage competing priorities.
• A collaborative approach and the confidence to influence decisions across design, marketing, planning and operations.
• A genuine interest in fitness, activewear and consumer-led product innovation.

Experience with Shopify and Style Arcade would be advantageous.

Full Australian working rights are required.

What's on Offer?

You’ll join a growing, values-driven business that places importance on its people, culture and community.

Benefits include:

• Flexible working arrangements, including mid-week work-from-home options and flexible start and finish times.
• A paid day off for your birthday.
• Product allowances, plus discounts for family and friends.
• Regular team workouts and team-building activities.
• Office snacks and complimentary coffee at surrounding cafés.
• Ongoing professional development and career growth opportunities.
• Competitive remuneration with generous bonus incentives.
• The opportunity to work closely with the Founder and make a genuine impact on the business's product strategy.

Ready to Make an Impact?

If you're a commercially driven product professional who understands the relationship between customer demand, product innovation and profitability, this is an opportunity to help shape the future of a growing Australian fitness and lifestyle brand.

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