Brand Storyteller & Content Marketing Coordinator – Hybrid in Melbourne

Build trust and increase brand awareness through consistent, high-quality content that keeps Whistle Clean top of mind and supports future business growth.

Core Focus: To improve the quality of life.

Purpose: Generate consistent qualified leads, become a trusted brand, and continuously improve processes and outcomes.

Role Identity: You are not just creating content. You are the engine turning ideas into action, stories into marketing assets, and business insights into initiatives that strengthen our brand and support long-term growth.

Your role is to:

• Run campaigns across email, social, website, and other channels.
• Write content, copy, and materials that reflect our expertise and values.
• Manage the content calendar and campaign timelines.
• Improve marketing systems, workflows, and client communications.
• Coordinate graphics, video, web content, and promotional materials.
• Track performance and act on the results.
• Turn real stories from clients and cleaners into content that builds trust.
• Own projects from plan to delivery with minimal supervision.

What Success Looks Like:

• Marketing delivers a steady, measurable flow of qualified enquiries to sales.
• Campaigns and content go out on time, every week, without chasing.
• Real client and cleaner stories are captured and turned into content that builds trust.
• The right audience engages: office, facility, medical, education, and strata managers.
• The website and landing pages rank and convert enquiries.
• Systems, testing, and data make marketing more effective each month.
• The marketing engine runs without the founder in the day-to-day.

Behavioural Qualities:

• Ownership: takes responsibility for outcomes and follows through.
• Initiative: acts without waiting to be told.
• Data-driven thinking: uses evidence and insights to guide decisions.
• Curiosity: looks for opportunities, stories, and improvements.
• Organisation: plans effectively and manages competing priorities.

What You’ll Need:

• Experience in marketing, digital campaigns, content creation, or a related field.
• Strong copywriting skills and the ability to communicate clearly and persuasively.
• Experience creating content for social media, email marketing, and websites.
• Familiarity with CRM platforms such as HubSpot, email marketing, and automation tools.
• Confidence using AI tools to support content creation and improve productivity.
• Strong organisational and project management skills.
• The ability to work independently, manage priorities, and meet deadlines.
• An analytical mindset and willingness to use performance data to improve outcomes.
• Experience with SEO, landing pages, video production, and digital lead generation is an advantage.
• Writing samples or a portfolio are required.

If you’re ready to take ownership, turn ideas into action, and build marketing that contributes to real business growth, we’d love to hear from you. Submit your application, resume, and writing samples or portfolio to show us what you can do.

Only candidates who submit the application form and complete the DISC personality test will be considered.

Core Values:

• Love: Connecting and caring for others.
• Trust: Being truthful and accountable for your actions.
• Growth: Learning, growing and being better every day.
• Integrity: Doing the right thing even when no one is watching.
• Contribution: Empowering others to make positive impacts.

The Whistle Clean Experience: Join our professional cleaning team and make a difference! Transform workspaces across Melbourne while building a rewarding career.