At a Glance
- Tasks: Plan and optimise paid media campaigns across Meta and Google.
- Company: What Works Global, a growth-focused agency in Sydney CBD.
- Benefits: Real ownership of projects, direct access to senior leaders, and impactful work.
- Other info: Dynamic team environment with opportunities for growth and creativity.
- Why this job: Make a difference for well-known brands and drive real results.
- Qualifications: 3+ years in paid media, strong communication, and data-driven insights.
The predicted salary is between 63000 - 77000 $ per year.
What Works Global Pty Ltd – Sydney CBD NSW
We manage paid media for a strong client base spanning ASX-listed companies, government, education, resources, logistics and retail sector. The budgets are significant and the accountability is real.
We're looking for a Paid Media Specialist to own campaign delivery across a varied portfolio. You'll be hands-on in the platforms daily, close to the performance data, and trusted to make decisions on where budget is best spent.
What you'll do:
- Plan, build, launch and optimise paid campaigns across Meta and potentially Google (if experienced)
- Manage client budgets and pacing, and make confident calls on allocation
- Turn performance data into clear, well-reasoned recommendations
- Shape creative strategy for paid content and write ad copy that converts
- Keep clients and internal teams informed with timely, clear communication
- Manage multiple accounts and deadlines without dropping the ball
What you'll bring:
- Minimum 3 years' paid media experience (agency background preferred)
- A self-starter who takes ownership of outcomes
- Strong written and verbal communication
- Genuine comfort with data and the ability to draw insight from it
- Platform expertise in Meta Ads Manager and GA4 (Google Ads a strong advantage)
- Creative thinking and confident copywriting
- Sharp problem-solving and strong time and project management
We're after a strategist and operator who lives in the platforms and drives results.
Why What Works:
We're a growth and transformation agency with a team across Australia. Our clients are serious and the work is visible: what you deliver has a genuine impact on brands people know. You'll get real ownership early, direct access to senior people, and the space to make decisions and stand behind them.
If you're after sharp work on accounts that matter, we'd like to hear from you.
Paid Media Specialist - Social Media in Sydney employer: What Works Global Pty Ltd
What Works Global Pty Ltd offers a dynamic work environment with opportunities for professional growth and ownership of projects. Employees are encouraged to take initiative and make impactful decisions, particularly in roles involving campaign management and digital product sales. The company fosters a culture of collaboration and clear communication, ensuring that team members are well-informed and supported.
