WestCycle is the Peak Body for bike riding and the representative body for eRideables in Western Australia. We are committed to making riding safe, easy and attractive for all.
OUR PURPOSE: Making riding safe, easy and attractive for all.
WestCycle believes that making WA - an amazing place to ride, starts with creating safe riding infrastructure and policy settings that encourage more people to choose bikes and eRideables, whether for commuting, recreation or sport. Our values represent what we stand for:
LEADERSHIP: We inspire growth and action. We provide direction, motivation and guidance. We take a big picture view. We strive to raise the standards for the whole industry.
COLLABORATION: We do great things together. We deliver success through shared goals and mutual support. We help and support each other to achieve a collective goal. We listen and evolve together. We facilitate the use of collective knowledge and energy.
SUSTAINABILITY: We build an organisation for the future. We take care of our team. Success breeds sustainability. We make decisions and act with regard to the environment, our economy and society
Key Responsibilities
Delivery of WestCycle strategy
Lead a high-performing team, culture and HR matters
Management of finances
Management of grant procurement and deliverables
Drive commercial growth, sponsorship and revenue generation
Operational policies, IT and systems
Governance, Board reporting, and organisational risk management
Leadership & Culture
Provide visible, values-led leadership across WestCycle, building trust, collaboration, accountability and a positive organisational culture, and act as a senior representative and spokesperson for WestCycle when required.
Lead staff to deliver the strategic priorities, new business development and innovation.
Build a high-performance culture with clear accountability, responsibilities and performance management.
Drive continuous improvement and future-readiness across WestCycle, identifying and implementing emerging technologies, including appropriate use of AI and automation, to improve productivity, decision-making, stakeholder engagement and organisational effectiveness
Oversee staff workloads to ensure delivery of strategic outcomes.
Support and advise CEO to create a high-performance organisation.
Champion staff wellbeing, professional development, and an inclusive, values-driven workplace
Executive Support & Governance
Support the CEO in the achievement of strategic priorities and workplace culture.
Perform strategic projects as request by the CEO.
Act as a forward-facing ambassador with the Board of Directors, funders, and community partners.
Ensure regulatory oversight, legal compliance, and effective risk management policies are in place to safeguard the organisation's operations.
Strategy & Community Impact
Manage delivery of the strategic plan.
Ensure staff operational plans deliver strategic outcomes within financial parameters of the budget.
Ensure programs are resourced appropriately to deliver maximum community impact and promote active transport initiatives.
Oversee data collection, evaluation and reporting to measure outcomes, demonstrate impact and support evidence-based decision-making.
Finance & Stewardship
Identify and develop new and diverse revenue, including strategic corporate partnerships, sponsorships, licensing, brand collaborations and royalty-based arrangements that generate sustainable revenue and align with WestCycle's purpose and values.
Ensure financial processes comply in accordance with Delegations Policy and relevant financial controls.
Support the development and implementation of the annual budget.
Manage expenditure in accordance with approved budget.
Provide monthly budget reports and forecasts.
Meet compliance requirements.
Oversee financial stewardship to ensure responsible and compliant use of restricted grant funds and unrestricted revenue.
Staffing & Operations
Provide guidance and assistance to all staff, particularly the delivery of the operational plans that are aligned to the strategy.
Oversee full employee lifecycle including recruitment, onboarding, leave and TOIL, performance management and offboarding.
Lead workforce planning to ensure WestCycle has the capacity and capability to deliver the strategic priorities.
Oversee IT effectiveness, including the ongoing maintenance of information systems, CRM platforms (for member/donor management), and hardware to support organisational growth.
Development, delivery and oversight of policies.
Lead workplace initiatives that improve efficiency, collaboration and effectiveness between departments.
Coordinate WHS, child safety and operational compliance.
Act as staff officer to Advisory Group Panel.
Government & Stakeholder Relations
Maintain positive relationships and meet compliance obligations with government agencies who fund our activities.
Represent the organisation in sectoral networks and public forums to advance cycling advocacy.
Events
Support the delivery of events by the events and projects teams.
Establish and maintain relationships with current stakeholders and attract new business opportunities.
Generate new sources of income through development and delivery of commercial initiatives, grants, LGA funding, corporate bike programs etc.
Manage the preparation of grant applications and acquittals.
Source grants within the capability of organisation to deliver.
Ensure effective compliance and governance across all grant-funded activities.
Support grant reporting by synthesising programmatic and financial data into compelling impact narratives for funders and stakeholders.
Monitoring and Reporting
Provide monthly reports regarding the status of respective divisions.
Monitor, evaluate and report on the effectiveness of individual strategies.
Other Duties
Identify trends, insights, new and creative growth strategies.
Fulfil other duties as directed by the CEO.
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