At a Glance
- Tasks: Lead marketing strategies for a vibrant Sydney destination across diverse sectors.
- Company: Join West HQ, a dynamic hub for entertainment, fitness, and lifestyle.
- Benefits: Be part of an influential team with opportunities for creativity and growth.
- Other info: Exciting role with a broad canvas to innovate and lead in various sectors.
- Why this job: Shape the future of a brand while making a real impact in the community.
- Qualifications: Senior marketing experience with a focus on strategy, data, and customer engagement.
The predicted salary is between 103500 - 126500 $ per year.
Some CMO roles come with a brand. This one comes with adestination.
West HQ is looking for an exceptional Chief Marketing Officer toshape how one of greater Sydney's most dynamic destinations isexperienced, understood and remembered.
This is an opportunity to sit at the intersection of brand, culture, customer, commercial growth and community - leading themarketing agenda across a diverse portfolio spanning entertainment, hospitality, accommodation, fitness, events and lifestyle.
The Opportunity
Reporting to the CEO and operating as a key member of the Executive Leadership Team, the CMO will lead the company'smarketing, brand, customer and communications agenda.
- You will be expected to know when to build the brand, when tofill the funnel and when to challenge the business to do somethingdifferently.
- Define what West HQ stands for and make sure every customerinteraction brings it to life.
- Build distinctive propositions and experiences that createawareness, consideration, preference and advocacy.
- Lead corporate communications, PR, media - ensuring West HQ hasa strong voice and is prepared when the conversation becomeschallenging.
- Put the customer at the centre of commercial decision making.
Use data, research, CRM and behavioural insight to understand whatour members and customers want, why they choose West HQ and whatwill keep them coming back.
- Look beyond today's channels and today's customers. Identifyemerging markets, technologies, partnerships, experiences andopportunities that will shape our next chapter.
- Build a marketing function that is commercially ambitious, creatively confident and relentlessly focused on outcomes.
- Provide oversight of the Fitness portfolio (SGAC, One55), witha strong focus on membership acquisition, sales, and revenuegrowth.
- This is your kind of role if…
- You are a senior marketer who has moved beyond thinking aboutmarketing as a communications function.
- You understand P&L, customer acquisition, conversion, retention, brand equity and ROI.
- You can sit with a CEO and talk strategy.
- You can sit with a creative team and talk ideas.
- You are commercially curious. Data-informed. Brand literate. Customer obsessed.
- You know that great marketing creates desire - but greatcommercial marketing creates desire, action and value.
Why West HQ?
Because the canvas is unusually broad.
Fitness. Entertainment. Hospitality. Accommodation. Events. Lifestyle.
This is a chance to have a genuine voice in shaping how West HQevolves - not simply as a collection of businesses, but as adestination, a brand and an important part of the greater Sydneyregion.
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Chief Marketing Officer in Sydney employer: West HQ
West HQ is an exceptional employer that offers a unique opportunity for the Chief Marketing Officer to shape one of greater Sydney's most dynamic destinations. With a focus on employee growth, a vibrant work culture, and a diverse portfolio spanning entertainment, hospitality, and lifestyle, West HQ fosters an environment where creativity and commercial ambition thrive. Join us to make a meaningful impact in a role that not only drives brand evolution but also enhances community engagement and customer experience.
