Fresh off its Agency of the Year win, Different is looking for a creative leader who believes in the power of earned attention to create meaningful commercial impact for clients – and help build one of Australia's most exciting independent agencies.
This is an opportunity to lead across strategy, creativity, commercial performance and people, producing industry-leading work for some of the world's most exciting consumer brands.
You'll lead a portfolio of clients, mentor future leaders, drive strategic thinking and play a meaningful role in shaping the future of the agency.
This is a genuine growth opportunity for someone with true leadership ambition. You'll help lead Different through its next chapter of growth, supported by a hands‐on founder, industry‐leading learning and development program, and a remuneration structure designed to reward impact.
What you'll be doing
- Leading a portfolio of consumer clients, providing trusted senior strategic counsel and building long‐term partnerships
- Developing culturally relevant, award‐winning earned‐first campaigns across PR, social, creators, partnerships, events and content
- Identifying opportunities to grow client relationships through proactive thinking and integrated communications
- Leading teams across multiple accounts, ensuring consistently high standards of strategy, creativity and execution
- Coaching and developing Account Directors, Account Managers and emerging talent
- Driving campaign quality, commercial performance and client satisfaction across your portfolio
- Contributing to agency growth through new business, thought leadership, award submissions and agency initiatives
- Working closely with the executive team to help shape the future direction of Different
What we're looking for
- 10+ years' experience in consumer PR or integrated communications (agency preferred)
- A proven track record leading major consumer brands and delivering award‐winning earned campaigns
- Exceptional strategic thinking with a deep understanding of today's media, creator and cultural landscape
- A communications partner clients trust as a genuine partner
- Outstanding leadership skills with experience mentoring and developing high‐performing teams
- Strong commercial acumen and confidence managing account profitability, forecasting and resource planning
- Excellent presentation, storytelling and communication skills
- Curious, ambitious and motivated by building both great work and great people
What you'll get
- The opportunity to shape culturally relevant, award‐winning work for some of Australia's most recognised brands
- A genuine seat at the leadership table, with influence over clients, culture and the future of the agency
- Direct access to founders and the opportunity to help shape one of Australia's fastest‐growing independent agencies
- Real autonomy to lead clients, develop people and drive new ideas
- Genuine career progression as we continue to grow
- Coaching Culture – Every team member has access to executive coaching, helping build confidence, sharpen judgment and foster leadership at every level.
- Culture Club – Drawing on counter‐culture movements, this program immerses teams in creative spaces to provoke different thinking, strengthen collaboration and deliver culturally resonant work.
- Different Academy – Combining hands‐on learning and live client briefs, this program embeds learning directly into day‐to‐day operations.
Admin
- Sydney‐based
- Hybrid working model, typically three office days a week
- Full working rights required
- Starting salary range: $130,000 - $150,000 + super (flexible based on experience)
Public Relations Group Account Director in Sydney employer: We Are Different
We Are Different in Sydney is an exceptional employer that champions creativity and innovation within a supportive, culture-driven environment. With a hybrid work model that promotes flexibility and collaboration, employees enjoy meaningful growth opportunities and the chance to lead impactful campaigns for renowned consumer brands. Join a team where your ideas are valued, and you can truly make a difference in the PR landscape.
