A newly restructured, greenfields role shaping and implementing Walcha's tourism strategy. Reporting to the Director Community Services, you will build a strategic approach to grow the visitor economy and position Walcha as a destination in its own right.
What you'll be doing
- Develop, implement and monitor a destination strategy to grow the visitor economy
- Act as Council's specialist point of contact on tourism matters internally and externally
- Foster strong relationships with tourism operators and the Walcha Business Group
- Grow overnight visitation through famils, conferencing, product development and marketing
- Manage Council's digital tourism assets and support the Visitor Information Centre
Who this role suits
- Background in tourism with a track record of growing visitation or outcomes
- Strong relationship-building and stakeholder management skills across community and industry
- Ability to see the bigger strategic picture while remaining comfortable in the detail
- Confidence engaging with local government, business groups and community stakeholders
- A tourism-related qualification is desirable but not essential
What's on offer
- Salary up to $120,000 + super + relocation assistance up to $5,000
- Permanent full-time role (35-hour week with an RDO every 3 weeks)
- Direct access to Council's Director Community Services and senior leadership
- Opportunity to build a strategy and a function from the ground up
- Unique regional lifestyle in the New England High Country
Walcha Council, and the environment
Walcha Council is a small regional Council with a large geographic footprint and a strong sense of identity. It is an approachable, collaborative workplace actively transforming to modernise systems, strengthen capability and elevate how Council operates and presents itself.
Visitor Experience Manager in Brisbane employer: Walcha Council
Walcha Council is an excellent employer that prioritises community well-being and environmental stewardship. With a strong commitment to employee growth, you will enjoy a supportive work culture that values teamwork and offers opportunities for professional development. Located in a vibrant area, this role not only provides competitive pay and benefits but also allows you to make a meaningful impact on the local community through your work in maintaining beautiful public spaces.
