At a Glance
- Tasks: Identify market opportunities and develop marketing initiatives for innovative coating products.
- Company: Join Wagon Paints Australia, a leading manufacturer in the coatings industry.
- Benefits: Competitive salary, superannuation, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and market expansion.
- Why this job: Make an impact in a dynamic role that drives business growth and product awareness.
- Qualifications: Bachelor's degree in Marketing or related field and at least one year of experience.
The predicted salary is between 80000 - 85000 $ per year.
Company: The Trustee for M E Farmer Family Trust & The Trustee for P E Farmer Family Trust & The trustee for The Katherine Farmer Family Trust trading as Wagon Paints Australia Pty Ltd
Employment type: Full-time
Salary: AUD 80,000 to AUD 85,000 (Plus Superannuation)
The Company
Wagon Paints Australia is an Australian manufacturer and supplier of industrial, protective, marine, flooring and high-temperature coating systems. Through brands including Wagon Paints, Rhinofloor, Transocean Coatings and Thermaguard, the company serves manufacturers, fabricators, contractors, marine operators and industrial facilities, supported by technical expertise, colour matching and a nationwide distributor network.
The Role
The Marketing Specialist is responsible for identifying market opportunities and developing, coordinating and implementing marketing initiatives for Wagon Paints' industrial, protective, marine, flooring and high-temperature coating products. The role supports business growth by analysing market conditions and customer demand, developing product and brand positioning, and advising on pricing, promotion and distribution strategies across the company's product portfolio and distributor network.
Key Responsibilities
- Conduct and commission market research to identify opportunities for existing and new coating products across industrial, manufacturing, marine, flooring, construction and maintenance markets.
- Collect and analyse customer, competitor, pricing, industry trend and purchasing data to support marketing and commercial decisions.
- Develop and implement marketing objectives, strategies and programs to support business growth, product awareness, customer acquisition and market expansion.
- Advise management on product positioning, pricing, advertising, sales promotion, distribution channels and market-entry opportunities.
- Plan and coordinate advertising and promotional campaigns for Wagon Paints, Rhinofloor, Transocean Coatings and Thermaguard across relevant target markets.
- Prepare marketing briefs and coordinate promotional materials, product literature, digital content, advertising assets and campaign communications within approved budgets and timelines.
- Analyse the performance of marketing activities using sales, customer, product and campaign data, and prepare reports and recommendations for management.
- Monitor competitor activity, market conditions, customer preferences and industry requirements to identify opportunities, risks and changes in product marketability.
- Support product development and product management by gathering market feedback, assessing demand and assisting with the positioning and promotion of new or updated coating systems.
- Liaise with sales staff, distributors, customers, suppliers and other stakeholders, maintain brand positioning across the product portfolio, and contribute to marketing forecasts, pricing, promotional priorities and distribution strategies.
Skills and qualifications
- Bachelor's degree or higher qualification in Marketing, Business, Commerce or a relevant field.
- At least one year of relevant experience.
- Strong market research, analytical, communication and stakeholder management skills, with the ability to develop and coordinate marketing initiatives independently and as part of a team.
- Attention to detail and the ability to prepare clear marketing reports, recommendations and promotional materials.
Only shortlisted eligible candidates will be contacted.
Marketing Specialist in Brisbane employer: WAGON PAINTS AUSTRALIA
Wagon Paints Australia is an exceptional employer, offering a dynamic work environment where innovation meets tradition in the industrial coatings sector. With a strong focus on employee development and a supportive culture, team members are encouraged to grow their skills while contributing to meaningful projects that impact various industries. Located in Australia, employees benefit from competitive salaries, comprehensive superannuation, and the opportunity to work with a diverse range of clients, making it a rewarding place to build a career.
