Vyril is an Australian sales and marketing consultancy partnering with ambitious businesses across diverse industries, including:
- Real Estate and Finance
- Professional Recruitment
- Procurement and Logistics
- High-Ticket B2B Services
We operate a distributed team of highly skilled specialists in the Philippines, including graphic designers, video editors, web developers, copywriters, and SEO specialists.
We don’t believe in micromanagement. Instead, we hire self-driven specialists, provide clear strategic outcomes, equip them with the creative resources they need, and trust them to deliver.
Vyril is an Australian sales and marketing consultancy partnering with ambitious businesses across diverse industries, including:
- Health & Wellness
- Real Estate and Finance
- Professional Recruitment
- Procurement and Logistics
- High-Ticket B2B Services
We operate a distributed team of highly skilled specialists in the Philippines, including graphic designers, video editors, web developers, copywriters, and SEO specialists.
We don’t believe in micromanagement. Instead, we hire self-driven specialists, provide clear strategic outcomes, equip them with the creative resources they need, and trust them to deliver.
THE OPPORTUNITY
We are looking for an exceptional Senior Paid Media Specialist with at least 5 years of hands‑on experience managing both Google Ads and Meta Ads campaigns.
In this role, you will take ownership of paid media accounts for high‑growth Australian businesses, developing and executing strategies that drive measurable commercial results.
Your focus will include reducing Cost Per Acquisition (CPA) for local service brands, scaling qualified B2B leads, and maximising Return on Ad Spend (ROAS) for high‑spending commercial accounts.
You won’t be working in an operational silo. You’ll have access to Vyril’s dedicated design and video editing team to develop the creative assets needed to support and improve campaign performance.
KEY RESPONSIBILITIES
1. End‑to‑End Account Ownership
- Build, launch, manage, optimise, and scale campaigns across Google Ads (Search, Performance Max, Display, and YouTube) and Meta Ads (Facebook and Instagram).
- Take full ownership of assigned client advertising accounts.
- Develop campaign strategies aligned with individual client objectives and commercial targets.
2. Commercial Performance & KPI Management
- Optimise campaigns against key business metrics, including:
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Qualified Leads and Booked Appointments
- Identify opportunities to improve campaign efficiency and profitability.
- Manage advertising budgets strategically to maximise results.
3. Campaign Auditing & Optimisation
- Conduct regular account audits and performance reviews.
- Analyse search query reports, placement quality, and negative keyword lists.
- Monitor audience saturation, ad frequency, and creative fatigue.
- Identify wasted advertising spend and implement corrective actions.
4. Creative Strategy & Asset Development
- Identify creative fatigue and opportunities for new advertising angles.
- Develop compelling ad hooks, concepts, and creative testing strategies.
- Independently conceptualise, design, and produce advertising creatives using Canva and/or Adobe Creative Suite.
- Develop and execute creative concepts, including static and video ad assets, aligned with campaign objectives and performance goals.
5. Tracking, Analytics & Measurement
- Configure and audit conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Manage Meta Conversions API (CAPI) implementation and tracking accuracy.
- Establish consistent UTM tracking structures.
- Support CRM and booking engine integrations.
- Identify opportunities to improve landing page conversion rates (CRO).
6. Reporting & Communication
- Prepare concise, insight‑driven weekly performance reports.
- Provide Loom video breakdowns highlighting:
- Campaign performance and key results.
- Tests conducted and their outcomes.
- Identified opportunities and challenges.
- Recommended actions and optimisation priorities.
- Communicate performance insights clearly to Australian leadership and clients when required.
WHO WE’R LOOKING FOR
Technical Requirements
1. Proven Paid Media Experience
- Minimum 5 years of verifiable, hands‑on experience managing both Google Ads and Meta Ads accounts.
- Demonstrable experience managing campaigns across multiple industries.
- Must provide real case studies, portfolio examples, or performance data demonstrating CPA reduction, budget scaling, or revenue growth.
2. Multi‑Industry Campaign Experience
Experience managing campaigns across different business models, including:
- Local lead generation (healthcare, clinics, trades, and service businesses).
- Professional services (recruitment and real estate).
- Commercial B2B and e‑commerce.
3. Advanced Google Ads Expertise
- Advanced keyword research and search intent analysis.
- Auction Insights analysis and competitor monitoring.
- Smart bidding strategy selection, including Target CPA and Target ROAS.
- Google Ads scripts and automation.
- Performance Max campaign structure and asset group optimisation.
4. Advanced Meta Ads Expertise
- Strong understanding of broad and niche audience targeting in the post‑iOS 14 advertising landscape.
- Experience with Advantage+ Shopping and Lead campaigns.
- Creative testing frameworks and performance analysis.
- Custom and Lookalike Audience development and layering.
5. Analytics, Tracking & Conversion Optimisation
- Strong working knowledge of Google Tag Manager (GTM).
- GA4 event configuration and conversion tracking.
- UTM tracking and attribution principles.
- Landing page optimisation and Conversion Rate Optimisation (CRO).
Personal & Professional Attributes
1. Ownership & Proactivity
You take initiative without waiting for instructions. You proactively identify inefficiencies, wasted advertising spend, and opportunities for improvement, then recommend and implement solutions.
2. Commercial & Strategic Thinking
You understand the difference between vanity metrics and meaningful business results. Your decisions are driven by revenue, profitability, lead quality, and client growth.
3. Collaborative Leadership
You can confidently direct and collaborate with creative contractors, including video editors, graphic designers, and copywriters, to produce effective advertising assets.
4. Excellent English Communication
You have strong written and spoken English skills and can confidently communicate campaign performance, explain strategic decisions, and present recommendations to Australian leadership.
5. Reliable Remote Working Setup
You must have:
- A stable, high‑speed internet connection.
- Backup internet connectivity.
- Reliable backup power.
- A dedicated and secure workstation.
WHY JOIN VYRIL?
Long‑Term Stability
Secure ongoing contractor opportunities with an expanding Australian sales and marketing consultancy.
Dedicated Creative Support
Work alongside an established creative team of copywriters, graphic designers, video editors, and web developers. Focus on media buying and performance strategy while having the resources to execute your ideas.
High Trust & Autonomy
We don’t believe in intrusive monitoring or micromanagement. We measure success through ownership, proactive communication, account management standards, and measurable campaign performance.
Direct Strategic Mentorship
Work directly with the experienced Australian agency director and who understands the local commercial landscape and is invested in supporting your professional development.
Ready to Drive Measurable Results?
If you’re a performance‑driven paid media specialist who takes ownership, thinks commercially, and knows how to turn advertising spend into business growth, we’d love to hear from you.
Submit your application along with your CV, and relevant campaign case studies demonstrating your experience and results.
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