At a Glance
- Tasks: Create engaging social media content and manage multiple platforms for various brands.
- Company: Dynamic agency focused on innovative social media strategies.
- Benefits: Flexible hours, creative environment, and opportunities for growth.
- Other info: Showcase your skills through a practical test and build your portfolio.
- Why this job: Join a team that values creativity and impact in the digital space.
- Qualifications: Experience with video editing, social media management, and paid advertising.
The predicted salary is between 47250 - 57750 $ per year.
Opportunity
Additional hours may become available based on performance and business growth.
About the Role
We are looking for an experienced
Social Media / Video / Ads Specialist who understands that social media is more than simply creating graphics and scheduling posts.
You will support multiple brands across different industries, helping create content that builds attention, engagement, conversations, leads and sales .
The ideal candidate combines strong video editing skills with an understanding of content strategy, audience engagement and paid advertising.
You should understand why content works , not simply how to publish it.
Platforms
Professional experience with
- Tik Tok
- You Tube
- Linked In
Experience with additional platforms is an advantage.
- Expected Initial Content Output
- Note: Number of outputs may vary depending on the 10-hour work coverage
- The initial workload across the businesses is expected to include approximately:
10 short-form videos per week , generally 30 seconds to 1 minute each.
4 longer-form videos per week , generally 6-12 minutes, primarily for You Tube.
- Standard image posts and carousels as required.
- Additional content based on business priorities.
Priorities may change depending on the needs of the different businesses, so the ability to manage workload and prioritise effectively is important.
Key Responsibilities
- Content & Social Media
- Create and implement social media content plans.
- Edit Reels, Tik Toks and You Tube Shorts.
- Edit longer-form You Tube videos.
- Create strong hooks and video openings.
- Add subtitles, B-roll, graphics and music.
- Repurpose longer content into short-form videos.
- Repurpose content across Facebook, Instagram, Tik Tok, You Tube and Linked In.
- Write captions and calls to action.
- Schedule and publish content.
- Respond to comments and engage with relevant accounts and communities.
- Identify content that is performing well.
- Help improve reach, engagement and conversions.
- Upload and optimise You Tube videos.
- Video Production
- The client uses tools such as
- Flicky for video production and
Hey Gen for certain AI-generated videos.
Experience with AI-assisted content creation is an advantage.
- Paid Advertising
- Assist with Meta advertising campaigns.
- Create and test ad creatives.
- Assist with retargeting campaigns.
- Support simple Tik Tok promotional campaigns.
- Assist with future Instagram advertising initiatives.
- Monitor advertising performance and report results.
- What We're NOT Looking For
- This role is not for someone whose social media experience is limited to:
- Posting graphics.
- Copying AI-generated captions.
- Scheduling posts.
- Using Facebook or Instagram personally.
We want someone who understands
- Hooks
- CTAs
- Audience behaviour
- Engagement
- Conversion
What We're Looking For
You must have
- Experience creating Reels, Shorts and Tik Toks.
- Experience managing multiple social media platforms.
- Strong understanding of hooks and CTAs.
- Experience with Meta Ads.
- Experience with Canva and Cap Cut or similar tools.
- Strong attention to detail.
- Ability to work independently.
- Reliable internet and computer.
Tik Tok Ads and Instagram Ads experience is an advantage.
Performance Focus
Performance will be measured on more than follower growth.
Key areas include
- Quality of content
- Reach
- Engagement
- Conversations
- Leads
- Website traffic
- Enquiries
- What You Will Need to Provide
Please include
- Platforms you have professionally managed.
- Examples of accounts you have managed.
- Examples of videos you personally created.
- Details of your Meta Ads experience.
- Editing software you use.
- A short introduction video.
Skills Validation
Shortlisted candidates may be asked to complete a paid practical test .
The client will first conduct an interview to assess communication, attitude and overall fit.
- A practical task may then include receiving raw footage and being asked to:
- Create a Reel.
- Create a strong hook.
- Write the caption.
- Explain how the content could be repurposed across multiple platforms.
The purpose is to validate the candidate's actual skills and creative judgement.
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Social Media / Video / Ads Specialist employer: Virtual Colleague
Join a dynamic team that values creativity and innovation in the heart of a vibrant community. As a Social Media / Video / Ads Specialist, you'll enjoy a collaborative work culture that encourages professional growth and offers opportunities to expand your skill set across multiple brands. With a focus on meaningful engagement and performance-driven results, this role provides a unique chance to make a significant impact while enjoying the benefits of flexible hours and a supportive environment.
