At a Glance
- Tasks: Drive revenue through smart, data-led marketing strategies for ancillary products.
- Company: Join Virgin Australia, an innovative airline with a unique culture.
- Benefits: Enjoy discounted flights, flexible work, and wellness support.
- Other info: Inclusive workplace that values diversity and offers excellent career growth.
- Why this job: Make a real impact on customer experience while working with cutting-edge technology.
- Qualifications: 4+ years in airline/travel or consulting, strong data analysis skills.
The predicted salary is between 82800 - 101200 $ per year.
Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.
With an ongoing investment in new, cutting-edge technology that supports our rapid transformation, and a flat organisational structure, you’ll have a voice in programs of work that positively impact millions of guests each year and will often see and experience the impact you’ve made when you travel with us.
As our Ancillary Performance Marketing Lead, you’ll be at the heart of driving incremental revenue through smart, data-led marketing strategies. You’ll own the roadmap for ancillary product marketing – think baggage, seat selection, and other extras – and work closely with teams across Commercial, Revenue Management, Legal, and Marketing to bring campaigns to life.
You’ll be the go-to for pricing strategy, campaign performance analysis, and creative execution, ensuring our ancillary offerings hit the mark for our guests and our bottom line.
You’ll be great in this role if you love diving into data to uncover insights, thrive in a fast-paced environment, and enjoy collaborating across teams to make things happen. You’ll be someone who can balance creativity with commercial thinking, and who’s not afraid to test, learn and iterate to get the best results.
You’ll also bring:
- 4+ years’ experience in the airline/travel industry or strategy/management consulting, with a focus on commercial, revenue or marketing analytics
- Advanced skills in Excel, PowerBI, and Adobe suite (AEM, Target, Analytics)
- Strong communication and stakeholder management skills
- A knack for turning complex data into clear, actionable insights
We’re committed to looking after you, with some of the best benefits and conditions in the industry – including:
- Discounted flights for you and your loved ones (including $1000 worth of travel credits per year)
- A flexible, hybrid work style. Work from home or the office, adapt your location to suit your style and needs
- One of Brisbane’s most admired head office locations, with South Bank train station, a supermarket, pharmacy, and lunch options downstairs plus a 5-minute walk to the Busway, a rooftop restaurant and onsite gym (with a low membership fee) and South Bank Parklands just across the road
- Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide
- Cheaper hospitality, retail, technology, beauty and wellness services
- Free counselling and access to a wellbeing app to support your physical, mental, social and financial health
- ‘Dress for Your Day’ – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.
When everyone is included, everyone wins. We’re all individuals. And we love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.
Ready to apply? We’re ready to hear from you.
Ancillary Performance Marketing Lead employer: Virgin Australia
At Virgin Australia, we pride ourselves on being a vibrant and inclusive employer that champions individuality and innovation. As an ICT Category Manager, you'll thrive in a dynamic work culture that values your contributions and offers real opportunities for professional growth. With exceptional benefits like discounted flights, a flexible hybrid work style, and a prime Brisbane location, you'll find a supportive environment where you can truly make a difference while enjoying a fulfilling career.
