The Victorian Farmers Federation is the peak body representing Victoria's farmers. We advocate for our members, build a strong and connected agricultural community, and champion the industry across the State.
About the role
We're looking for a driven, relationship-focused sales professional to grow our membership base. You'll proactively sell VFF membership to farmers, agribusinesses and industry stakeholders, manage a disciplined sales pipeline from prospecting through to conversion, and help farmers understand the real value of belonging to the VFF.
This is a hands-on, target-driven role that combines outbound sales, event attendance and field engagement across regional and rural Victoria, with an office base in the Melbourne CBD.
You'll report to the Director – Membership and Marketing, and work closely with our Regional Engagement Representative, Media and Communications Manager, Digital Campaigns Specialist and Policy teams.
What you'll be doing
- Proactively selling VFF membership through outbound calls, in-person meetings, events and digital channels
- Achieving individual sales targets, KPIs and revenue budgets
- Managing a sales pipeline using CRM tools, from first contact to conversion
- Identifying upsell, renewal and cross-sell opportunities to grow member value and retention
- Attending Branch meetings, Field Days, forums and seminars to build face-to-face relationships
- Maintaining accurate sales records and reporting, including updates for the Board
What you'll bring
- A proven track record in sales, with demonstrated ability to hit targets and KPIs
- Strong relationship management and negotiation skills across a varied demographic, including government and corporate stakeholders
- Experience in membership sales, marketing or engagement
- Confident written and verbal communication skills, including public speaking
- High attention to detail and strong organizational skills
- The ability to work autonomously with minimal supervision
- A current Victorian driver's license and willingness to travel extensively across the State, including overnight and after-hours work
- Experience in agriculture, membership or the not-for-profit sector
- Familiarity with CRM systems (SwiftFox), telemarketing or membership sales software
- Knowledge of Victoria's farming community and regional stakeholder networks
Availability to work from our Melbourne CBD office three days per week for the duration of this fixed-term role
You'll be part of a small, passionate team working at the heart of Victoria's agricultural industry — helping farmers get the support, advocacy and community they deserve.
Contact Details:
Victorian Farmers Federation Recruitment Team
