Brand and Marketing Manager - Bankstown Central

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia. We're evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently. We are Vicinity.

Role purpose

The key purpose of this role is to contribute to the development and implementation of each Centre's brand strategy and annual marketing plan. The role supports the Centre's Vision, Strategy and Action (VSA) planning process by providing marketing input that helps identify and deliver on key opportunities for the Centre. This role is responsible for developing and delivering commercial marketing strategies across brand awareness, digital, local activations, partnerships, campaigns and promotions. The role also identifies opportunities to support retailer business objectives through locally tailored marketing plans that respond to the needs of consumers and the unique context of each Centre. Please note: This role is an initial 12 month maternity leave contract.

Key Accountabilities

• People Leadership: All elements of the annual performance cycle are completed by the due date (including goal setting, mid-year reviews, EOY conversations). Regular 1:1's, team meetings and development conversations conducted - minimum monthly cadence. Performance issues are managed in an effective and timely manner. Quarterly development conversations conducted with all team members. 100% of compliance training is completed on time for team. All health and safety, risk and compliance requirements are delivered across the team.
• Effective management of budgets: Demonstrated focus on managing cost. Demonstrated commitment to building own capability as a people leader.
• Strategic Marketing: Collaborate to develop the brand and marketing strategies for the centre which will be aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's). Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre. Thorough understanding of consumer segmentation and key target markets in order to develop strategies that create value and deliver an ROI. Plan, manage and execute strategic campaigns, activations, and projects consistently to timelines and budgets. In conjunction with the Digital and Social Specialist develop and implement social and digital strategies, activity, monitoring and reporting, to support the cluster and centre marketing plans.
• Centre operational support: Will be required from time to time including and not limited to duty management shifts, centre walks, hoarding management and onsite contractor support. Strong understanding of retailer businesses and engagement, always ensuring regular and meaningful communication and reporting with the retail partners. Support the localisation of the national ESG strategy including relationship management and data reporting.
• Administrative and Reporting duties: Preparing reports and attending Joint Venture Meetings and regional meetings; and the performance management of regional traffic, sales and campaign PIR's and relevant risk, security and compliance training reporting.
• Financial and budgeting duties: Raising purchase orders, processing invoices, monthly forecasting and supporting the Regional Brand and Marketing Manager with the annual budgeting and planning process.

Experience & Capabilities

• ESSENTIAL EXPERIENCE: Minimum 7 years' experience in retail or brand marketing, with a strong focus on modern, results-driven marketing. Demonstrated ability to analyse customer insights and local market dynamics to shape effective marketing strategies. Experience in developing and maintaining strategic relationships across cross-functional teams and broader regions. Proven capability in delivering successful outcomes across both event management and project-based initiatives. Consistent track record of driving value through well-executed campaigns aligned to financial performance objectives. Background in applying a consumer-led approach to marketing that targets key segments and drives business growth. History of challenging conventional ways of working to identify more efficient and effective solutions.
• CRITICAL KNOWLEDGE: Strategic marketing frameworks including data and insights interpretation, campaign planning, and multichannel execution. Awareness of legal, risk and compliance requirements relevant to brand and marketing practices. High-level proofreading and editing skills to ensure quality, consistency and clarity across communications. Strong verbal and written communication skills tailored to diverse audiences and stakeholder groups. Understanding of financial principles including budgeting, forecasting and performance analysis within a marketing context. Capability in managing timelines and resources through effective organisational and project management techniques.
• CAPABILITIES: Develop Strong Stakeholder Relationships, Strategic Thinking, Consumer-Led, Customer Focused, Data Driven Decision Making, Digital Acumen, Demonstrate Financial Acumen, Problem Solving, Effective Communication, Brand Positioning, Brand & Marketing Financial Governance, Digital Marketing, Digital Marketing Products & Platforms, Media Management, Creative Development, Sponsorships & Partnerships, Campaign Planning & Management, Market & Consumer Research.

PERSONAL ATTRIBUTE: You consistently demonstrate and role model the behaviours that bring the Vicinity values to life: Respect, Integrity, Customer Focus, Collaboration, and Excellence.

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes flexible working options, birthday leave, purchased additional leave, $1,000 worth of VCX securities rewarded for eligible team members, and generous parental leave. We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

We exist to shape meaningful places where communities connect. Together we want to prosper with our people and communities by creating Australia's most compelling portfolio of retail-led destinations.