Are you a digital specialist who enjoys combining website content, SEO, and analytics to improve online performance? This is an exciting opportunity to join a collaborative marketing team where you can make a real impact on digital engagement and customer experience.
Working closely with the Digital Acquisition & eCommerce Manager, you will take ownership of website content, optimisation and performance reporting across multiple brands in Australia and New Zealand.
The Opportunity:
This varied role will see you responsible for keeping websites engaging, relevant and performing at their best. You will work collaboratively with internal stakeholders and global digital teams to deliver a consistent online experience and support broader marketing campaigns.
- Managing and publishing website content, including campaign landing pages, product updates, promotional content and brand stories.
- Optimising website content, metadata and keywords to improve SEO rankings and organic traffic.
- Monitoring website performance, traffic and conversion metrics to identify opportunities for improvement.
- Developing dashboards and preparing regular and ad hoc performance reports.
- Reviewing website content and functionality to ensure accuracy, consistency and a positive user experience.
- Managing product reviews and analysing customer feedback to identify opportunities to improve engagement.
- Collaborating with brand, marketing and digital teams to align website activity with broader campaigns.
- Coordinating with internal teams and global digital hub teams to deliver digital initiatives.
- Ensuring website content and marketing materials meet relevant brand and compliance requirements.
About You:
You are a proactive and analytical digital professional with a strong eye for detail and a genuine interest in improving website performance. You enjoy working across content, data and digital optimisation, and are comfortable collaborating with a range of stakeholders.
To be successful, you will bring:
- Experience in website content management, publishing or digital marketing.
- A sound understanding of SEO principles, keyword research and organic search optimisation.
- Strong analytical skills, with the ability to interpret website performance data and identify actionable insights.
- Experience with website analytics and reporting tools, ideally Adobe Analytics and Google Analytics.
- Familiarity with content management systems such as Contentstack or FirstSpirit.
- Strong written communication skills and the ability to create engaging, customer-focused content.
- Excellent organisation, time management and stakeholder engagement skills.
- A consumer-first mindset and a proactive approach to continuous improvement.
A degree in Marketing, Business or a related discipline is desirable, along with experience in a similar digital, eCommerce or website-focused role.
What's on Offer?
- A 6-month contract with potential for extension.
- Hybrid working arrangements - 2 days WFH.
- The opportunity to work across multiple established brands.
- A collaborative team environment with exposure to a broad range of digital marketing activities.
- The chance to make a tangible impact on website performance and customer engagement.
#J-18808-Ljbffr
Web & Analytics Specialist in Melbourne employer: Veritas Recruitment
Join a well-established freight forwarding company in Melbourne that values collaboration and employee growth. With a supportive work culture, you will have the opportunity to enhance your skills in payroll and accounts while contributing to a dynamic team environment. The company offers competitive benefits and a commitment to compliance, making it an excellent employer for those seeking meaningful and rewarding employment.
