Director, CAIT in Sydney

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.

ABOUT CHUKMEDIA

ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems.

ABOUT TAMARA GROUP

Born from editorial, influencer, and experiential roots, Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance. Culture is our key and Empathy is how we build it.

The PITCH

We're on the hunt for an ambitious, modern Director, CAIT (Creators, Affiliates, Influencers & Talent) & Social Commerce to help shape and expand our creator and social commerce offerings in Australia. Managing an agile, talented squad while collaborating with Client Partnerships, Strategy, Creative, and Media leads, you will bridge the gap between culture, creator content, and full-funnel commerce. This is a 12-month contract position based in Sydney, reporting directly to agency leadership.

Here's your first brief:

• Drive integrated CAIT strategy: Formulate multi-channel creator, affiliate, talent, and social commerce strategies aligned to client business goals, ensuring creator work is integrated from campaign inception.
• Command TikTok Shop & Social Commerce: Lead end-to-end social commerce capabilities, including TikTok Shop setup, creator recruitment, seeding, promotional campaigns, affiliate programs, and performance optimization.
• Architect talent & creator partnerships: Oversee talent casting, sourcing, and complex negotiations covering fees, deliverables, usage rights, licensing, exclusivity, and paid amplification.
• Champion social-first creative & briefing: Translate campaign ideas into platform-native briefs that empower creators while protecting strategic objectives and brand safety.
• Oversee commercial & operational health: Manage team workflows, project budgets, agency scopes, and profitability metrics to deliver sustainable, business-driving results for clients.
• Lead, mentor & scale team capability: Guide and mentor local CAIT team members across casting, strategy, contract negotiation, and content production.
• Foster APAC & platform relationships: Build strong partnerships with talent networks, affiliate platforms, creator agents, and regional APAC CAIT leads to share intelligence and scale best practice.
• Fuel business growth & thought leadership: Lead CAIT pitch work for new business opportunities and represent VaynerMedia as a subject-matter expert across the Australian creator economy.

Your Experience:

• 7–10+ years of dedicated experience across influencer marketing, creator relations, talent management, affiliate marketing, social commerce, or integrated agency work within the Australian market.
• Proven social commerce expertise: Direct experience with social commerce ecosystems, with hands-on TikTok Shop strategy and affiliate execution strongly preferred.
• Commercial & negotiation mastery: Deep understanding of talent fees, rights usage, exclusivity, paid amplification, scoping, agency margins, and P&L indicators.
• Strategic & creative instincts: Ability to evaluate whether creator content and feed-native ideas will succeed in-feed, balancing strategic rigor with cultural relevance.
• Senior client counsel & presentation skills: Proven track record advising C-suite client stakeholders, pitching new business, and translating complex platform changes into strategic opportunities.
• People & operational leadership: Demonstrated ability to manage, mentor, and scale cross-functional team members in fast-paced agency environments.

What you should know about VaynerMedia:

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us.

We can’t wait to meet you.