BMW Sales Manager – New & Pre-Owned Vehicles
BMW Sales Manager – New & Pre-Owned Vehicles
BMW Gippsland | Valley Motor Group | Traralgon, Victoria
Lead an iconic premium brand. Drive performance. Build a winning team.
Are you an experienced automotive sales leader ready to take the next step in your career?
BMW Gippsland, part of the Valley Motor Group, is seeking an ambitious, commercially driven and hands‑on BMW Sales Manager to lead our New and Pre‑Owned Vehicle Sales operations.
This is an exciting opportunity for an established Sales Manager or an ambitious Senior Sales Executive ready to step into a leadership role, representing one of the world’s most recognised and respected automotive brands.
Working closely with dealership leadership, you will take ownership of the BMW sales operation, driving new and pre‑owned vehicle sales, developing a high‑performing team and delivering outstanding financial results and customer experiences.
About the Role
This is a hands‑on leadership position with responsibility for the overall performance of both New and Pre‑Owned BMW sales.
You will lead from the front, setting the standard for sales performance, customer engagement, team accountability and operational excellence.
Your key responsibilities will include:
- Lead, motivate and develop the New and Pre‑Owned Vehicle Sales teams.
- Drive new, demonstrator and pre‑owned vehicle sales volume and profitability.
- Establish clear sales targets, KPIs and performance expectations.
- Monitor daily, weekly and monthly sales performance against dealership objectives.
- Develop and execute strategies to maximise market share, enquiry conversion and profitability.
- Oversee vehicle stock management, ordering, allocation, ageing and inventory turn.
- Drive a proactive approach to used vehicle acquisition, appraisal and stock sourcing.
- Ensure all sales enquiries, leads and customer opportunities are followed up professionally and effectively.
- Maintain strong relationships with BMW customers, ensuring an exceptional premium ownership experience.
- Work closely with the Business Manager to maximise finance, insurance and aftermarket opportunities.
- Manage and improve sales processes, CRM utilisation and customer satisfaction results.
- Recruit, coach and develop salespeople, building a culture of high performance and accountability.
- Prepare and present regular sales performance reports and forecasts to dealership leadership.
About You
We are looking for a proven automotive sales professional who combines strong leadership capabilities with a genuine passion for sales and delivering results.
To be successful in this position, you will ideally demonstrate:
- Previous experience in a New Vehicle Sales Manager, Used Vehicle Sales Manager or General Sales Manager position.
- Strong understanding of new and pre‑owned vehicle sales operations.
- A proven track record of achieving sales targets and delivering profitable results.
- Excellent people leadership, coaching and performance management skills.
- Strong commercial acumen, with an understanding of dealership financials, gross profit and stock turn.
- The ability to build, develop and retain a motivated sales team.
- Exceptional communication, negotiation and relationship‑building skills.
- A proactive, organised and solutions‑focused approach.
- High standards of professionalism, presentation and customer service.
- Experience with BMW or another premium automotive brand will be highly regarded, although we are equally interested in exceptional automotive sales leaders who have the capability and ambition to succeed with BMW.
Why Join Valley Motor Group?
Valley Motor Group is an established automotive retail group proudly serving the Gippsland community for more than 25 years.
With a strong local presence, multiple automotive brands and a commitment to delivering an outstanding customer experience, we offer an environment where talented people can make a genuine difference.
Joining BMW Gippsland provides the opportunity to:
- Lead the sales operation of an internationally recognised premium automotive brand.
- Take ownership of both New and Pre‑Owned BMW sales performance.
- Work within an established and supportive automotive retail group.
- Make a real impact on dealership growth, profitability and culture.
- Access ongoing training and professional development opportunities.
- Be part of a business that values initiative, accountability and results.
- Enjoy the lifestyle benefits of working in the Gippsland region.
The Opportunity
This is more than just another Sales Manager position. It is an opportunity to take ownership of a premium automotive sales operation, influence its future direction and build a team that consistently delivers outstanding results.
We are looking for someone who leads by example, takes pride in their results, holds themselves and their team accountable and understands that success comes from developing people, executing processes and delivering exceptional customer experiences.
Valley Motor Group is an equal opportunity employer and welcomes applications from suitably qualified candidates.
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BMW Sales Manager – New & Pre-Owned Vehicles in Traralgon employer: Valley Motor Group
Valley Motor Group is an exceptional employer located in Traralgon, VIC, offering a vibrant work culture that prioritises teamwork and customer satisfaction. Employees benefit from ongoing professional development opportunities, competitive remuneration, and a supportive environment that encourages innovation and growth. Join us to be part of a dedicated team that values excellence and drives success in the automotive industry.
