E-commerce & Digital Growth Manager in Adelaide

Urban Rampage is seeking an experienced and commercially minded E-commerce & Digital Growth Manager to help establish and grow our national online retail business. We are an established Australian retail and distribution company operating nine stores across regional Northern Territory and Western Australia, generating approximately $4.5 million in annual revenue.

While our physical retail operations are well established, we see significant opportunities to expand our online sales through our existing Shopify website, www.urbanrampage.com.au. Our ambition is to build towards $1 million in annual online revenue, with a strong emphasis on profitability and sustainable growth.

We are looking for someone who can identify commercial opportunities, develop a practical e-commerce strategy and take responsibility for implementing it. This is not simply a social media or advertising position. We are seeking someone with strong commercial judgement who understands how to turn product inventory, website traffic and advertising expenditure into profitable online sales.

The opportunity involves selling a broad range of consumer products, including clothing, footwear, accessories, electronics, mattresses, furniture, bicycles, e-scooters, premium remote-control vehicles and homewares. We hold substantial existing inventory and regularly import products directly from manufacturers.

Our online growth strategy has two primary objectives:

• Expand online sales of existing inventory: Identify opportunities to sell clothing, footwear, accessories and general merchandise beyond our physical store network.
• Develop new online markets for imported products: Increase sales of mattresses, furniture, electronics and other products to improve inventory turnover and create additional demand beyond our existing stores.

We are open to regional and national marketing opportunities, depending on product demand, competition, freight costs and commercial viability. We are also interested in developing specialist online product-category presentations and sub-brands, ideally supported by our existing Urban Rampage infrastructure where practical.

Key responsibilities include:

• Develop and implement a commercial strategy to grow profitable online sales.
• Review our existing website, product catalogue, pricing, inventory and competition.
• Identify which products and categories have the strongest online sales potential.
• Research target customers and opportunities across regional and national markets.
• Recommend appropriate specialist product-category strategies and online sales channels.
• Plan, manage and optimise Google Ads, Google Shopping and Meta advertising campaigns.
• Develop SEO, email marketing, retargeting and customer retention strategies.
• Allocate advertising expenditure based on commercial performance.
• Improve Shopify merchandising, product listings, navigation and customer experience.
• Monitor online sales, conversion rates, customer acquisition costs and advertising performance.

What we're looking for:

• Demonstrated success growing online sales for physical-product retail or e-commerce businesses.
• Strong practical experience with Shopify or comparable e-commerce platforms.
• Experience managing Google Ads, Google Shopping and Meta advertising.
• Knowledge of Google Analytics, conversion tracking and online sales reporting.
• Ability to develop a strategy and take responsibility for its practical implementation.
• Strong communication skills and the ability to work independently.
• Must be based in Australia.

We value demonstrated commercial results over formal qualifications.

What we offer:

• An established business with nine retail stores, existing inventory and supplier relationships.
• The opportunity to help build a significant new online revenue channel.
• A separate annual advertising budget of approximately $60,000, subject to an agreed strategy and management approval.
• Flexible part-time working arrangements.
• Remote working from anywhere in Australia.
• Direct access to business management and operational decision-makers.
• Support from our existing retail, inventory and operational teams.

Initial objectives during the first 90 days include:

• Assess our website, existing sales performance, product inventory and online opportunities.
• Identify the most commercially promising categories and customer segments.
• Develop a practical e-commerce growth strategy with measurable objectives.
• Implement priority website improvements and controlled advertising tests.
• Establish weekly and monthly reporting to measure performance and guide future investment.