At a Glance
- Tasks: Drive brand visibility and lead generation in the industrial AI & IoT sector.
- Company: Dynamic agency with a global reach and innovative recruitment solutions.
- Benefits: Full-time role with opportunities for professional growth and development.
- Other info: Collaborative environment with exciting industry events and partnerships.
- Why this job: Be at the forefront of marketing in cutting-edge technology and make a real impact.
- Qualifications: 5–10 years in B2B marketing, strong digital skills, and excellent communication abilities.
The predicted salary is between 72000 - 88000 $ per year.
Marketing Manager – Industrial AI & Io T Solutions
Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC.
With successful placements in 52 countries, we combine speed and cutting‑edge technology to source top executive and mid‑senior talent across various functions.
Our innovative approach integrates global networks, AI, and advanced recruitment tools.
Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.
Role Overview
An innovative industrial technology company is looking for a Marketing Manager to drive brand visibility, thought leadership, and lead generation across Australia and global markets.
- Brand & Awareness
- Strengthen the brand presence across Mining, Metals, Food & Beverage, and Utilities sectors.
- Develop marketing campaigns around award recognitions (IMARC 2025), white papers, and innovation showcases.
- Oversee digital, event, and partner marketing initiatives to position the brand as the preferred reliability partner.
- Content & Communication
- Lead creation of brochures, capability statements, white papers, and case studies.
- Collaborate with technical teams to develop product‑focused content.
- Manage corporate website and Linked In content calendar for consistent messaging and engagement.
- Lead Generation & Campaigns
- Drive demand generation through targeted email, Linked In, and partner campaigns.
- Work closely with sales to build a consistent pipeline of qualified leads and track conversions.
- Develop campaigns promoting tangible customer outcomes.
- Events & Partnerships
- Plan and manage participation in major industry events (e. g., IMARC, Austmine, Food Tech).
- Coordinate webinars, demo sessions, and joint campaigns with strategic partners.
- Analytics & Reporting
- Define and monitor key marketing KPIs — brand reach, lead conversion, content engagement, event ROI.
- Maintain dashboards and marketing performance reports for leadership.
Qualifications & Skills
- Bachelor’s or Master’s in Marketing, Business, or related field.
- 5–10 years experience in B2B or industrial marketing (preferably technology, manufacturing, or Saa S).
- Strong understanding of digital marketing, CRM, and content strategy.
- Excellent writing, communication, and storytelling skills.
- Experience with design tools (Canva, Adobe Suite) and CRM systems (Hub Spot, Zoho, or similar).
- Ability to manage multiple campaigns and cross‑functional collaboration.
- Seniority level
- Mid‑Senior level
- Employment type
- Full‑time
- Job function
Marketing and Business Development; Executive Search Services and Mining.
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Marketing Manager – Industrial AI & IoT Solutions in Brisbane employer: Uplift People Consulting
Uplift is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration in the heart of Western Australia’s mining sector. With a commitment to employee growth, we provide extensive training and development opportunities, ensuring our team members thrive in their careers while enjoying the benefits of a dynamic agency that values cutting-edge technology and global talent acquisition. Join us to be part of a forward-thinking organisation that not only drives revenue growth but also engages with the community through insightful podcasts and webinars.
