UPG is part of the Herga Group, helping customers improve accuracy, productivity and efficiency through technology and expert local support. We deliver surveying, positioning and geospatial solutions to the engineering, construction, mining, utilities and government sectors. Together with the other Herga Group companies, we combine innovative technology with practical industry expertise, training and ongoing support.
About the role
We are looking for a creative and commercially minded Marketing Specialist to drive marketing activity across the business. We also welcome applications from candidates based in Sydney and Brisbane for this role
This is a hands-on role covering campaigns, content, social media, photo and video content, events, lead generation and sales enablement. You'll work closely with the General Manager, sales team and product specialists to turn business priorities into marketing activity that generates engagement and supports growth.
You'll also work alongside our Group Digital specialists across websites, SEO, analytics and digital platforms, giving you access to specialist expertise while you focus on delivering great marketing.
What you'll be doing
Develop and implement marketing plans across digital and traditional channels
Create engaging content for email campaigns, social media and print materials in collaboration with product specialists within the company
Support the sales team with lead generation initiatives, including Capture, create and edit photo and video content
Manage e-commerce and website content in collaboration with the Group Digital team
Analyse campaign performance and market trends to identify opportunities and improve results
Coordinate the production of marketing collateral and ensure brand consistency
About you
We're looking for someone who combines creativity with a practical, results-focused approach.
Ideally, you'll bring:
Experience in a Marketing Specialist, Marketing Coordinator or similar role
Experience across digital and traditional marketing channels
Strong content creation and copywriting skills
A good eye for design and experience with tools such as Canva or Adobe Creative Cloud
Photography, videography and video editing skills would be a significant advantage
Experience supporting lead generation and sales initiatives
Excellent communication, organisation and attention to detail
The ability to manage multiple priorities and work collaboratively with different stakeholders
Industry experience is advantageous, but we're more interested in strong marketing fundamentals, creativity, curiosity and the ability to quickly understand our customers and market.
What we offer:
We are a long-established company made up of people with widely varying skill sets, interests and cultural backgrounds - what we share is a pride in what we do and a genuine respect for each other. You'll be joining a friendly, professional organisation that offers a range of employee benefits.
Two extra paid leave days per year
Employee Assistance Program (EAP) - complementary confidential sessions in counselling, wellbeing coaching, financial coaching and much, much more!
Ongoing training opportunities for personal and professional growth (we want to help you grow)
Long-term career prospects with potential for international relocation and diversification within our group of companies: https://hergagroup.com/herga-group/
Opportunity to contribute creatively and have your input valued
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Marketing Specialist in Melbourne employer: UPG Australia
UPG is an exceptional employer that prides itself on fostering a diverse and inclusive work environment, where employees are encouraged to grow both personally and professionally. Located in Bowen Hills, our team enjoys a supportive culture with benefits such as extra paid leave, performance incentives, and ongoing training opportunities, all while working with cutting-edge technology in the geospatial industry. Join us to be part of a long-established company that values your contributions and offers exciting career prospects, including potential international relocation.
