Marketing Automation Specialist

Join the University of the Sunshine Coast as a Marketing Automation Specialist.

Location & Compensation: Marketing and Communications | UniSC Sunshine Coast, Sippy Downs or UniSC Moreton Bay, Petrie Level 6, $92,964 - $100,603 p.a., plus up to 17% employer superannuation. Full-time, ongoing appointment.

The Opportunity: You will deliver impactful digital marketing services, including marketing automation, email campaigns, database management, and web content updates. Working closely with colleagues across Marketing and Communications, you’ll use data-driven and automated marketing to strengthen the University’s student recruitment and reputation-building initiatives. The role also involves collaborating with teams across UniSC, including sharing expertise, training stakeholders, and supporting best-practice use of digital marketing tools. Please note, this role requires flexibility to work across UniSC campuses and, on occasion, outside standard business hours, including evenings and weekends.

You will:

• Manage a schedule of email communication across a range of audience segments designed to support recruitment and reputation building for UniSC.
• Work closely with colleagues in M&C providing high level advice and solution design for marketing automation, email marketing, audience management, database management and related functions to enhance cross-departmental projects and initiatives.
• Provide strategic advice to university stakeholders outside M&C and, where strategically relevant and aligned with M&C priorities, support initiatives with hands-on development and execution of email marketing and marketing automation campaigns.

About you: You’re a digitally savvy marketing professional who enjoys turning ideas into engaging, automated campaigns. You’re comfortable working with email marketing tools, audience data, and content platforms, and you understand how smart segmentation and nurturing can drive meaningful engagement. With a working knowledge of digital platforms, web content, and basic HTML and CSS, you’re able to support and optimise campaigns with confidence. Highly organised and adaptable, you manage competing priorities with ease, work well independently, and contribute positively to a collaborative, solution-focused team environment.

You will possess:

• Completion of a relevant degree with subsequent experience in related roles.
• Extensive experience in email marketing and marketing automation across a range of B2C and B2B applications.
• Proficient in audience management and strategies for profiling, segmentation, scoring and nurturing.
• Proven experience working across a range of CRM, Email Marketing and Marketing Automation platforms, as well as web editing and CMS systems.
• Familiarity with Oracle Eloqua advantageous.
• Exposure to programming fundamentals including HTML and CSS.
• Ability to prioritise tasks, autonomously manage workloads, as well as actively contribute to broader team initiatives maintaining a solution-focused ethic.

Don't meet every requirement? If you're excited about this role but your CV doesn't align perfectly with our position description, we encourage you to apply anyway. You may be just the right candidate for this or one of our many other opportunities. UniSC is an equal opportunity employer, committed to diversity and inclusion. We encourage applications from all backgrounds, including those with disabilities, women in STEM, First Nations Peoples, and individuals of diverse cultures, genders, abilities, and experiences.

For additional support during the application process, please contact us at or call. All applications must be lodged through our website: Careers at UniSC. Applications for this position close midnight, Monday 26 January 2026. Your completed application must include a resume, and responses to specific pre-determined selection criteria as outlined in the application form. UniSC does not accept unsolicited applications.