Digital Marketing Campaign Coordinator in Sydney

In this role, you’ll be responsible for the successful delivery and implementation of digital marketing automation to maximise lead generation and enrolment conversion for Future Students in support of achieving international or local enrolment targets.

You’ll co-ordinate prospective student communications, using marketing automation to guide prospective students from first contact to application. Working closely with recruitment, content, and marketing teams, you’ll help create landing pages, build automated workflows, and deliver seamless, data-driven campaigns. Alongside campaign execution, you’ll also be monitoring performance, optimising messaging, and reporting on outcomes to support continuous improvement.

This is a fixed term role until January 2028, Monday to Friday, with hybrid working arrangements available. The position reports to the Digital Marketing Lead, and does not have any direct reports.

Who you are

• Experience creating email marketing and automation campaigns using platforms like ClickDimensions, Adobe Campaign, or similar.
• Commercial acumen and understanding of digital marketing / ecommerce, with an understanding of sales funnels and activation.
• Excellent written and verbal communication skills and the ability to liaise effectively with all levels of students, staff and external stakeholders.
• High level of attention to detail and ability to work under pressure and to strict deadlines.
• Confidence in using Microsoft Office, CRM systems, and marketing automation tools.
• Previous experience with reporting and analytics.
• Experience working with Adobe Target, Adobe Experience Manager, Adobe Analytics and Adobe Campaign products would be desirable but not essential.

Candidates will need full ongoing working rights - there is no sponsorship available for this role.

We have an annual shutdown from the 22nd of December until the 3rd of January, during which the successful person will be required to take leave; one of the benefits of working at UNSW is that all full time and part time employees get 3 extra days of leave paid over that end of the year break.

Pre-Employment Checks

As part of our recruitment process candidates may be required to undergo pre-employment screening, which may include reference checks, qualification verification, right-to-work verification, and criminal history screening where relevant to the role.

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.