If you’d like the chance to make your mark with the world’s largest equipment rental provider, come build your future with United Rentals!
About Us
United Rentals is the world’s largest equipment rental company, operating over 1,600 locations across Australia, New Zealand, North America and Europe. We offer a full range of rental solutions delivering general equipment, shipping containers, trench safety, propping, pumps, and access equipment—backed by quality products, exceptional service, and a team you can rely on.
About the Role
This role oversees the Traffic product line’s launch and day-to-day management, including implementation and operational performance. You’ll work closely with sales, marketing, operations, procurement, and asset management teams to achieve commercial objectives.
What You’ll Be Doing
- Lead strategic planning and market research for the Traffic product line in Australia and New Zealand
- identify customer needs, competitor gaps, and emerging trends
- translate insights into product specifications and scalable operational models
- Establish supplier networks for installation, maintenance, and transport
- develop asset management processes
- create safety documentation (SWMS/SOPs)
- manage implementation timelines and cross-functional collaboration
- Build comprehensive marketing strategy
- lead technical marketing programs (SEO, SEM, social media, EDM)
- oversee creation of marketing collateral
- Develop operational procedures for vehicle hire
- ensure all branches and sales staff are trained on product features, processes, and systems
- provide ongoing support materials
- Create sales tools and training programs
- work with regional leaders to drive awareness, adoption, and KPI performance
- Develop pricing strategy aligned with market dynamics and profitability
- manage rollout of pricing tools and training across the business
- Monitor KPIs and deliver profit targets
- develop business cases for investment decisions
- ensure regulatory compliance, safety standards, and risk mitigation in both markets
What We’re Looking For
- 5+ years Traffic products experience
- Product management expertise with proven launch and scaling success
- Strong commercial acumen and strategic thinking
- Exceptional cross-functional leadership and stakeholder engagement
- B2B marketing strategy, pricing, and segmentation knowledge
- Ability to build and implement processes across distributed teams
- Business case development and presentation skills
- Self-motivated with strong multitasking capabilities in fast-paced environments
Benefits
- Income Protection Insurance – Peace of mind for you and your family.
- Employee Resource Groups – Supporting belonging, inclusion, and meaningful impact.
- Work-Life Balance & Perks – Support real balance with perks like wellness days to recharge, study leave for your development, and community service leave to give back.
- We invest in your career growth with financial support for study, professional industry memberships, and strong pathways for internal advancement.
- We support your health and wellbeing with access to AIA Vitality, Embrace and Teladoc services, plus our Employee & Family Assistance Program for confidential care whenever you need it.
United Rentals help connect communities, shape our cities, create possibilities, and provide product solutions as unique as our customers; so why wouldn’t you want to make a difference by building your career with a global leader in equipment rental.
At United Rentals, we proudly welcome applications from current and former Defence Force members, reservists, and their families.
All offers of employment are subject to satisfactory drug and alcohol screening and national police check.
Founded in 1997, United Rentals is the largest equipment rental company in the world, with an integrated network of rental locations in North America, Europe, Australia and New Zealand. In North America, the company operates in 49 states, every Canadian province and Puerto Rico.
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National Product Manager - Traffic in Melbourne employer: United Rentals
United Rentals is an exceptional employer that prioritises safety, employee development, and work-life balance. With a strong commitment to fostering a supportive and inclusive team culture, employees benefit from ongoing training, career progression opportunities, and unique perks like wellness days and community service leave. Join us in a role where you can make a meaningful impact while working with the world's largest equipment rental provider.
