At a Glance
- Tasks: Create engaging content and drive brand engagement across social media and PR.
- Company: Join Unison Label, a trendy fashion brand with a vibrant team culture.
- Benefits: Enjoy discounts on stylish products, wellness initiatives, and free snacks at work.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a creative team that shapes modern Australian fashion and connects with influencers.
- Qualifications: 2-3 years in PR or social marketing, strong storytelling skills, and a passion for fashion.
The predicted salary is between 63000 - 77000 $ per year.
An exciting opportunity has arisen for a creative and connected PR & Social Specialist to join our Unison team!
Reporting to the Marketing & Communications Manager, this role focuses on driving brand engagement across PR, influencer marketing and social media. You'll collaborate closely with our Marketing Coordinator to build compelling content and campaigns that connect with our fashion-forward community.
THE ROLE:
- Plan and deliver content calendars across Instagram, Facebook, TikTok, and LinkedIn
- Execute on-brand social strategies aligned with trade, brand, and campaign goals
- Collaborate with designers and creatives to bring compelling content to life
- Build and nurture relationships with creators, influencers, and brand ambassadors
- Coordinate influencer partnerships, product seeding, and campaign activity
- Report on performance and evolve strategies to improve impact and ROI
- Support key PR campaigns – from product launches to store openings
- Drive media outreach and seek organic opportunities for brand exposure
- Assist in planning for store launches and key in-store experiences
- Deliver regular analysis on campaign and event success
- Assist on styling days and lend a hand during campaign shoots as required
THE IDEAL CANDIDATE:
- A tertiary qualification or equivalent in Marketing, Communications or a related field
- 2–3 years' experience in PR, social or influencer marketing (fashion, beauty or lifestyle ideal)
- Strong storytelling and copywriting skills
- A great eye for content and emerging social trends
- Understanding of digital metrics, including Meta and TikTok analytics
- Super organised with a knack for managing multiple projects
- Familiarity with tools like Sprout, Later, or Meltwater is a plus
WHAT'S IN IT FOR YOU?
- Up to 50% off the new season Unison product range
- Generous discounts across all Brandbank Group Brands including Seed Heritage, allkinds, Commonry, kikki.K & FINE-DAY.
- Supportive team culture and environment
- Employee Referral Program – be rewarded for referring great new people to our team
- Health and Wellness initiatives with access to Employee Assistance Program
- Brandbank Day – An additional day's leave to use however you like
- You & Your Mate – Bring your furry friend to work
- Sample Sales – Exclusive access to product samples at great prices
- Pantry Perks – Free breakfast and snacks available on-site
- End-of-Trip Facilities – Including bike stands, showers, towel service, and ironing boards
If you love fashion and want to empower people to define their personal style, we want to hear from you. APPLY NOW!
PR and Social Specialist in Melbourne employer: Unison Label
Unison is an exceptional employer that champions a supportive team culture and offers clear career pathways for growth, particularly for the Concession Manager role at our Myer Chatswood location. With generous benefits like up to 50% off new season products, a $1,000 yearly clothing allowance, and monthly bonus potential, we ensure our employees feel valued and rewarded. Join us to be part of a dynamic environment where your passion for fashion can flourish and where you can empower others to express their personal style.
