Marketing Officer – Latin America | Melbourne

Australia — International Student Market

822K inbound students (2024) +10%

1. China 168K

2. India 128K

3. Nepal 57K

4. Vietnam 33K

5. Malaysia 26K

3 international branch campuses in Australia

OVERVIEW Impact English College Pty Ltd is seeking a Marketing Officer – Latin America to support student recruitment and business development activities from its Melbourne CBD campus. This role focuses on developing recruitment opportunities, strengthening education agent partnerships, and supporting prospective and current international students from the Latin American market. The position combines sales, relationship management, market development, and student support responsibilities within an international education environment.

Key responsibilities

• Develop and implement recruitment and sales plans for the Latin American market.
• Achieve agreed sales and student enrolment targets.
• Maintain strong relationships with existing education agents and develop new agent and business partnerships.
• Identify new business opportunities and monitor market trends, competitor activity and student demand.
• Promote courses through agent training, presentations, education fairs, seminars and other promotional activities.
• Respond to prospective student enquiries and follow up applications, offers and payments in collaboration with the admissions team.
• Provide study counselling and assist current students with course extensions and further study options.
• Plan and participate in domestic and international marketing trips.
• Manage the allocated marketing budget.
• Maintain accurate records and prepare sales reports, forecasts and market updates.

Requirements

• Experience in sales, student recruitment or business development, preferably within international education.
• Demonstrated success in achieving sales or recruitment targets.
• Experience working with the Latin American market and a sound understanding of its cultures.
• Fluency in spoken Spanish and/or Portuguese, with strong writing skills in the same language(s).
• Strong written and spoken English.
• Excellent communication, presentation and relationship-building skills.
• Initiative, sound judgement and the ability to work independently and collaboratively.
• Strong organisational and time-management skills, with attention to detail.
• Good computer skills and the ability to maintain accurate database or CRM records.
• A relevant tertiary qualification and/or substantial relevant professional experience.
• Willingness and availability to travel domestically and internationally as required.
• Applicants must have the right to work in Australia.
• Applicants must hold, or be able to obtain before commencing employment, a Victorian Working with Children Check. WHY THIS ROLE MATTERS International student recruitment professionals play an important role in helping students access educational opportunities and navigate complex study decisions. This position supports the growth of international education partnerships while contributing to positive student experiences and enrolment outcomes. The role also helps strengthen connections between education providers and the Latin American market through relationship building and market engagement.

Bonus: Application advice

• Tailor your CV to highlight measurable recruitment, sales, partnership development, or enrolment achievements.
• Include examples of work with education agents, international students, or regional market development in Latin America.
• Demonstrate language proficiency clearly, especially in Spanish and/or Portuguese, alongside English communication skills.
• Use your cover letter to explain how you achieved or exceeded previous sales or recruitment targets.
• Prepare examples that show relationship-building, presentation delivery, and cross-cultural communication skills.
• Highlight experience using CRM systems, maintaining accurate records, and managing multiple recruitment activities or events.

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