At a Glance
- Tasks: Create engaging content for Chinese social media and build online communities.
- Company: Flinders University, a leading institution focused on international student engagement.
- Benefits: Part-time role with flexible hours and valuable experience in digital marketing.
- Other info: Join a dynamic team and contribute to Flinders' international recruitment goals.
- Why this job: Make a real impact by connecting with future students through creative storytelling.
- Qualifications: Strong Mandarin and English skills, plus experience in social media content creation.
The predicted salary is between 62550 - 76450 $ per year.
Flinders University is seeking a part-time Social Media Officer (Chinese Channels) based at Bedford Park on a fixed-term 12-month appointment. This higher education opportunity sits within the Marketing and Student Recruitment team and focuses on building the university presence in China through engaging social media content and online community engagement. The role is suited to a professional with strong Mandarin Chinese and English communication skills who can create digital content, monitor performance, and support student recruitment initiatives. The position contributes to Flinders strategic goals by connecting with prospective students through creative storytelling and digital campaigns.
Key responsibilities
- Create and share engaging content across Chinese social media channels, with a strong focus on Xiaohongshu (RED).
- Build and maintain active online communities by responding to audiences and encouraging engagement.
- Track social media performance and use insights to improve content and grow audiences.
- Collaborate with colleagues across the university to showcase student stories and support international student recruitment.
- Support digital campaigns designed to connect with prospective students in China.
- Contribute to awareness-building activities for Flinders University through social media and storytelling.
Requirements
- Experience creating high-quality social media content including videos, photography, and written posts.
- Strong understanding of Chinese social media platforms, particularly Xiaohongshu (RED), trends, and audience interests.
- Native-level written and spoken communication skills in Mandarin Chinese and advanced English communication skills.
- Ability to review social media results and identify opportunities for improvement.
- Ability to manage multiple tasks effectively.
- Creative and motivated approach to social media work.
Why this role matters
This role supports the university commitment to engaging future students through innovative digital communication and strategic storytelling. Effective social media engagement helps strengthen international recruitment efforts and expands awareness of Flinders among prospective students in China. The position also contributes to broader higher education goals by helping audiences connect with university experiences, student stories, and community initiatives through meaningful content.
Bonus: Application advice
- Tailor your CV and cover letter to demonstrate direct experience with Chinese social media platforms.
- Include examples of content campaigns, engagement growth, or audience development work.
- Highlight bilingual communication abilities in both Mandarin Chinese and English.
- Showcase experience using analytics or reporting tools to improve media performance.
- Demonstrate your understanding of university marketing and student recruitment environments.
Social Media Officer in Adelaide employer: Uniglobalcareers
UQ International Development (UQID) is an exceptional employer, offering a dynamic work environment at the beautiful St Lucia campus, where you can lead impactful international development initiatives. With a strong focus on employee growth, UQID fosters a collaborative culture that encourages innovation and excellence, providing opportunities to work alongside diverse experts and stakeholders in a meaningful role that contributes to global development goals. The competitive salary package, including generous superannuation, further enhances the appeal of this senior leadership position.
