Sales and Marketing Officer

• Australia — International Student Market
• 822K inbound students (2024) +10%
• 1. China 168K
• 2. India 128K
• 3. Nepal 57K
• 4. Vietnam 33K
• 5. Malaysia 26K
• 3 international branch campuses in Australia

OVERVIEW Danford College is seeking a Sales and Marketing Officer to support the promotion and growth of Danford Higher Education, Danford College, and Bayside English in Australia.

The role focuses on ethical, accurate, and compliant marketing, student recruitment, and education agent engagement activities.

Working closely with the Sales and Marketing Manager, the successful candidate will help implement recruitment strategies, support marketing campaigns, and maintain professional relationships with students and education agents.

Key responsibilities

• Support the implementation of sales and student recruitment strategies across all three institutions.
• Build and maintain professional relationships with prospective students, education agents, and authorised stakeholders.
• Respond to student and agent enquiries in a timely and professional manner.
• Communicate approved course information, entry requirements, and enrolment processes accurately.
• Follow up prospective students and agent enquiries in accordance with approved processes.
• Maintain accurate records of leads, enquiries, recruitment activities, and outcomes.
• Support recruitment activities through direct, digital, and agent channels.
• Participate in education fairs, expos, events, presentations, and other promotional activities as directed.
• Build and maintain productive relationships with authorised education agents in Australia and overseas.
• Provide agents with current and approved information regarding courses, entry requirements, promotions, and institutional processes.

Requirements

• Experience in marketing, sales, student recruitment, or a related field.
• Strong interpersonal, communication, and customer service skills.
• Ability to build and maintain effective relationships with students and education agents.
• Good organisational, time-management, and reporting skills.
• Competence in digital marketing and social media.
• High level of computer literacy and ability to use CRM and other business systems.
• Ability to work collaboratively while managing individual responsibilities.
• Strong attention to detail and a professional approach.
• Highly desirable: Experience working in the Australian education or international education sector.
• Highly desirable: Experience using Zoho CRM.

WHY THIS ROLE MATTERS This position contributes directly to the growth and reputation of three education providers delivering higher education, vocational education and training, and English language programs to domestic and international students.

Accurate communication, ethical recruitment practices, and strong student and agent relationships are essential in maintaining compliance, supporting student decision-making, and ensuring a positive experience throughout the recruitment process.

• Bonus: Application advice
• Highlight any experience in international education, student recruitment, admissions, sales, or marketing.
• Include examples of working with education agents, prospective students, or customer relationship management systems.
• Demonstrate your ability to communicate accurate information clearly and professionally.
• Emphasise organisational skills, attention to detail, and experience managing multiple enquiries or campaigns.
• If applicable, mention experience with digital marketing platforms, social media campaigns, or Zoho CRM.
• Prepare examples that show collaboration, customer service, and relationship-building skills in professional settings.
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