At a Glance
- Tasks: Lead marketing strategies to boost customer growth and engagement at a stunning beachfront resort.
- Company: Mindil Beach Casino Resort, the top entertainment destination in Darwin.
- Benefits: Enjoy complimentary meals, free parking, discounts, and global learning opportunities.
- Other info: Join a high-performing team in a dynamic hospitality and entertainment setting.
- Why this job: Shape customer experiences and drive growth in a vibrant, tropical environment.
- Qualifications: Degree in Marketing or related field; experience in CRM and growth marketing.
The predicted salary is between 90000 - 110000 $ per year.
The opportunity Delaware North Australia is seeking a commercially focused Senior Manager Growth Marketing to drive customer growth at Mindil Beach Casino Resort. You’ll lead customer growth, loyalty and engagement strategies that increase visitation, retention, customer value and revenue across Gaming, Accommodation and Food & Beverage. Leading a marketing team, you’ll turn customer insights, behavioural data and market trends into personalised experiences and measurable commercial results. If you’re a data-driven marketing leader ready to shape customer strategy at an iconic entertainment destination, we’d love to hear from you.
What we offer:
- Build your career while enjoying the best of Darwin: Enjoy Darwin’s tropical lifestyle, national parks, fishing and outdoor adventures
- Work at a beachfront resort set across 30 acres of tropical gardens
- Receive complimentary meals on shift, free onsite parking and discounts on accommodation, dining and spa experiences
- Access global learning and development opportunities
- Join a global hospitality and entertainment company known for exceptional guest experiences and innovation
What you will do:
- Develop customer growth, loyalty and retention strategies aligned to revenue goals
- Grow loyalty membership, engagement and retention
- Lead lifecycle marketing across acquisition, engagement, retention and reactivation
- Increase visitation, spend and lifetime value across Gaming, Accommodation and Food & Beverage
- Deliver targeted campaigns and promotions with measurable ROI
- Use customer data, segmentation and market trends to uncover growth opportunities
- Partner across Gaming, VIP, Loyalty, Hotel, Food & Beverage, Entertainment and Operations
- Execute approved plans and campaigns
- Lead and develop a high-performing, accountable team
- Ensure compliance with privacy, regulatory and responsible gaming requirements
More about you:
- Degree in Marketing, Business, Communications or a related discipline
- Experienced in CRM, loyalty, lifecycle, customer or growth marketing
- Proven success using engagement, retention and loyalty strategies to deliver commercial results
- Demonstrated experience leading end-to-end campaigns, driving commercial growth and business outcomes
- Strong analytical skills and experience with customer insights, segmentation and behavioural data
- A track record of leading high-performing marketing teams
- Commercial acumen across revenue growth, customer value and marketing ROI
- Strong communication, influencing and stakeholder management skills
- Experience in gaming, hospitality, tourism, entertainment or another customer-led environment is highly regarded
Who we are: Mindil Beach Casino Resort is the Northern Territory’s leading entertainment and leisure destination, set on Darwin’s stunning beachfront. The resort features over 600 gaming machines, a variety of table games, and exceptional dining at il Piatto for authentic Italian cuisine and The Vue for modern Australian dishes. Guests can unwind at the Lagoon Day Spa or relax by the infinity pool. Mindil Beach Casino Resort offers 152 luxury rooms and suites plus multipurpose function spaces for weddings, conferences, and special events. Combining world-class hospitality, breathtaking ocean views, and vibrant entertainment, Mindil Beach Casino Resort delivers an unforgettable tropical escape.
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