At a Glance
- Tasks: Manage and optimise paid social campaigns across major platforms like Meta, TikTok, and LinkedIn.
- Company: Join UMM, a dynamic integrated communications agency with a focus on tech and FMCG brands.
- Benefits: Flexible work options, vibrant office location, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Be at the forefront of creative strategy and make a real impact on brand communities.
- Qualifications: 3-5 years in paid social, strong analytical skills, and experience with multiple ad platforms.
The predicted salary is between 63000 - 77000 $ per year.
UMM's Social and Content team is growing, and we're looking for a Paid Social & Performance Specialist who gets excited by the numbers and uses data to build brands and communities. You'll run paid campaigns across all our client accounts, managing ad spend on Meta, TikTok, LinkedIn, YouTube and more, including influencer and creator campaigns. You'll own the reporting, identify key drivers of great results, and present insights in ways everyone can understand and act on. You'll report to our Head of Social & Content and work alongside our social executives, influencer specialists, PR team and in-house designers. You'll also contribute to UMM's own marketing and lead generation.
Key responsibilities
- Manage day-to-day paid operations across all client accounts, including budgets, pacing and spend.
- Forecast and reconcile media spend across accounts, and flag pacing risks early.
- Build, launch, and optimise campaigns across Meta, TikTok, LinkedIn, Pinterest, and YouTube, as well as any new platforms to review and test.
- Design and run structured tests on creative, audiences and formats, and turn the results into clear recommendations.
- Run influencer and creator campaign amplification, including whitelisting and partnership ads.
- Work with platform partners and reps to unlock betas, support and best practices.
- Set up and maintain the measurement foundation, pixels, conversion events and UTMs, so results stay accurate and comparable across accounts.
- Own reporting end-to-end, from setting up KPI tracking to delivering clear, useful reports for the team and clients.
- Present results to clients and the internal team with confidence, turning data into a clear story about what's working, what isn't and what we'll do next.
- Test constantly, spot trends early and raise issues before they become problems.
About you
- 3 to 5 years of experience in paid social, ideally at a digital or media agency.
- Hands-on experience running paid campaigns across the major social platforms.
- Experience in brand- and community-led social, not just conversion.
- Real enthusiasm for numbers and a solid grasp of tracking and attribution - pixels, conversion tracking, UTMs.
- Experience managing ad budgets across multiple accounts.
- Strong presentation skills, with the ability to explain results simply to clients and teammates who don't live in Ads Manager.
- Sharp attention to detail, the kind that catches a mis-set campaign before it goes live.
- Comfortable juggling several accounts and competing deadlines.
- Familiarity with creator and influencer amplification, including whitelisting, partnerships, and Spark ads (nice to have).
- Experience using AI tools to improve workflows and reporting (nice to have).
About us
UMM is an integrated communications agency, bringing together experts across PR (earned), Influencer, Creative and Social under one roof. We specialise in tech and FMCG, partnering with brands including Logitech, TCL, Ultimate Ears and Dollar Sweets. Paid at UMM is part of the creative process, not something that happens after it. You'll sit next to the people making the work, be in the room when ideas are born, and shape strategy alongside the Head of Social & Content.
Based in Chipdeldale, between Redfern and Central Station, with parks, cafes, cinemas and restaurants on our doorstep. Three days in the office (Monday to Wednesday) and two days from home, or full-time in the office if you prefer.
Paid Social & Performance Specialist in Sydney employer: UMM
UMM is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for creative minds looking to thrive in the fast-paced world of social media. With a strong emphasis on personal and career development, employees benefit from mentorship by industry leaders and collaborative team dynamics, all while enjoying a flexible hybrid working model that promotes work-life balance. Join UMM to be part of a forward-thinking agency where your contributions are valued and your professional growth is supported.
