At a Glance
- Tasks: Drive customer growth and retention through innovative CRM campaigns and strategies.
- Company: Join a purpose-led lifestyle brand focused on comfort, quality, and sustainability.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Dynamic role with a focus on data-driven insights and creative problem-solving.
- Why this job: Be part of a mission-driven team that values meaningful customer relationships.
- Qualifications: 3+ years in CRM or lifecycle marketing, preferably in D2C retail or fashion.
The predicted salary is between 72000 - 88000 $ per year.
This Australian-founded, purpose-led lifestyle brand is known for its thoughtfully designed essentials made with comfort, quality and sustainability at its core.
UMENCO is recruiting a CRM & Loyalty Specialist for an Australian-founded, purpose-led lifestyle brand. The CRM & Loyalty Specialist will take ownership of the brand's lifecycle and retention strategy, driving sustainable customer growth and increasing lifetime value across its global customer base.
Working across email, SMS, loyalty and emerging direct channels, the role involves developing data-led campaigns and customer journeys that engage, educate and inspire customers throughout every stage of their relationship with the brand.
The successful talent will manage the end-to-end delivery of CRM campaigns, from planning, scheduling and QA through to deployment and performance analysis, while continuously optimising automated journeys including welcome, post-purchase, cart abandonment, winback and reactivation flows.
Working closely with Brand, Marketing, Product and Digital teams, the CRM & Loyalty Specialist will support loyalty growth, customer research, segmentation and personalisation initiatives, using customer insights to strengthen the overall lifecycle experience.
This is a highly analytical and commercially minded role. The CRM & Loyalty Specialist will use customer data, testing and performance insights to identify opportunities and continuously improve CRM effectiveness. Leading A/B testing across email and SMS, monitoring engagement and retention metrics, contributing to customer and preference centre strategies and translating learnings into actionable recommendations are key responsibilities.
The CRM & Loyalty Specialist will also work with external agencies and cross-functional teams to ensure CRM activity reflects best practice, brand standards and the evolving needs of the brand's global customer community.
The successful talent will bring 3+ years experience in CRM or lifecycle marketing, ideally within a D2C retail or fashion environment, with strong experience across platforms such as Klaviyo, Yotpo and Shopify. Highly organised and detail-orientated, the successful talent will combine strong analytical and communication skills with creative thinking, commercial awareness and a genuine customer-first mindset.
This is an exciting opportunity to join a purpose-led brand and play a central role in shaping how the brand builds meaningful, lasting relationships with its customers.
Location: Sydney, Australia
CRM & Loyalty Specialist in Sydney employer: UMENCO TALENT PTY LTD
As a People & Culture Manager at this innovative female-founded brand in Sydney, you'll be part of a dynamic team that champions contemporary womenswear and fosters a supportive work environment. The company prioritises employee growth through tailored development programs and offers a vibrant culture that celebrates creativity and collaboration, making it an exceptional place for those seeking meaningful and rewarding employment.
