This role involves leading SEO initiatives for four distinct auto parts shop websites, each requiring a tailored strategy to maximize organic search visibility and drive qualified traffic. The specialist will be responsible for conducting comprehensive audits, identifying high-impact opportunities, and implementing or documenting actionable optimizations. The engagement is fully remote and spans up to six months, focusing on measurable improvements in search rankings and discoverability for auto-parts-related queries.
Deliverables
- Conduct in-depth SEO audits for each shop website, covering technical, on-page, and local SEO factors
- Develop and execute customized keyword research and mapping for each shop
- Implement or document on-page optimizations, including meta tags, content structure, and internal linking
- Address technical SEO issues such as site speed, mobile usability, and crawlability
- Optimize Google Business Profiles and local citations where relevant
- Provide clear documentation of all recommendations and changes
- Track and report on KPIs such as organic traffic, keyword rankings, and conversion metrics
- Present regular progress updates and actionable insights to stakeholders
Requirements
- Proven experience managing SEO for multiple websites, ideally in the automotive or retail sector
- Strong knowledge of technical SEO, on-page optimization, and local SEO best practices
- Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics
- Ability to analyze data, identify trends, and translate findings into actionable strategies
- Excellent written communication and documentation skills
- Experience working remotely and managing projects independently
- Availability for a 6-month contract engagement
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Freelance Digital Marketing – Auto Parts SEO employer: Twine
Twine is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for creative professionals passionate about sports media. Located in Melbourne, this hybrid role offers flexibility and the opportunity to collaborate with a dynamic team while developing your skills in content creation and social media strategy. With a focus on employee growth and a commitment to empowering creators, Twine provides a unique environment where your contributions can make a meaningful impact.
