This role focuses on crafting high-impact, 90-second launch video scripts for founder-led products, transforming complex concepts into engaging, audience-retaining stories. The ideal candidate will excel at developing strong hooks, maintaining tight pacing, and leveraging visual storytelling techniques tailored for social platforms. You will be responsible for researching each product to uncover its unique 'aha' moment and translating that insight into scripts optimized for maximum audience retention and shareability. Collaboration with Creative Directors and production teams is essential, as you will iterate through multiple revision rounds to achieve the highest quality output. Familiarity with the style and tone of leading viral launch videos is expected.
Responsibilities
- Write concise, compelling scripts for 90-second founder launch videos, focusing on clarity and audience engagement
- Research products to identify unique selling points and 'aha' moments
- Develop scripts with strong hooks and pacing for social media distribution
- Collaborate with Creative Directors and production teams throughout the revision process
- Adapt storytelling techniques for platforms such as YouTube, X, and LinkedIn
- Review and reference recent viral video work to align with current trends and expectations
Skills And Requirements
- Proven experience in YouTube scripting, DTC direct-response copywriting, or similar roles
- Strong understanding of social video audiences and platform-specific storytelling
- Exceptional research and conceptualization skills
- Ability to distill complex ideas into clear, engaging narratives
- Excellent written communication and script formatting abilities
- Experience collaborating with creative and production teams
- Familiarity with viral video trends and best practices
- Availability for a full-time contract position and ability to work through multiple revision cycles
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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Content Creator – Viral Launch Videos employer: Twine
Twine is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for creative professionals passionate about sports media. Located in Melbourne, this hybrid role offers flexibility and the opportunity to collaborate with a dynamic team while developing your skills in content creation and social media strategy. With a focus on employee growth and a commitment to empowering creators, Twine provides a unique environment where your contributions can make a meaningful impact.
