At a Glance
- Tasks: Drive client engagement and promote services through social media and marketing materials.
- Company: Join Tulip Care Network, a leader in community services and client satisfaction.
- Benefits: Gain hands-on experience in marketing and community engagement while making a difference.
- Other info: Flexible work environment with opportunities for personal and professional growth.
- Why this job: Be the voice of a caring organisation and connect with the community creatively.
- Qualifications: Certificate IV or Diploma in relevant fields preferred; strong social media skills required.
The predicted salary is between 63000 - 77000 $ per year.
The Engagement Coordinator drives client and stakeholder engagement by promoting Tulip Care Network's services, developing referral pathways, supporting client onboarding, and fostering meaningful relationships that contribute to client satisfaction, community presence, and sustainable business growth.
About the role
The Engagement Coordinator drives client and stakeholder engagement by promoting Tulip Care Network's services, developing referral pathways, supporting client onboarding, and fostering meaningful relationships that contribute to client satisfaction, community presence, and sustainable business growth.
Marketing and Social Media
- Develop, implement, and manage Tulip Care Network's social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
- Create engaging content that promotes services, client success stories, community involvement, staff achievements, and educational information relating to NDIS and Aged Care.
- Develop and maintain a social media content calendar aligned with organisational objectives and marketing campaigns.
- Monitor social media engagement, respond to enquiries, and maintain professional communication with stakeholders and community members.
- Track and report on social media performance, advertising effectiveness, lead generation, and engagement metrics.
- Maintain consistency of organisational branding across all digital and printed communications.
Marketing Materials and Communications
- Prepare and coordinate marketing materials including brochures, flyers, posters, service guides, presentation materials, promotional videos, event banners, and email marketing campaigns.
- Assist with website updates and develop news articles, blogs, newsletters, and client communications.
Advertising and Business Development
- Coordinate advertising campaigns across digital and community platforms to increase brand awareness and referral opportunities.
- Work closely with management to develop marketing strategies that support business growth and service expansion.
- Promote community events, workshops, information sessions, networking activities, and presentations through digital and traditional marketing channels.
- Represent Tulip Care Network at community events, expos, presentations, and promotional activities.
Content Creation and Media
- Capture high-quality photographs and videos of organisational activities, events, training sessions, participant programs, and promotional campaigns while ensuring appropriate consent is obtained.
- Create visual content for use across social media, websites, newsletters, presentations, brochures, and advertising campaigns.
- Edit and optimise photographs and videos using Canva, Adobe Creative Suite, CapCut, or similar applications.
- Develop short-form video content for Facebook, Instagram Reels, LinkedIn, TikTok, and other digital platforms to increase engagement and brand awareness.
About you
Qualifications
- Certificate IV or Diploma in Community Services, Business Administration, Health Administration, or a related field (desirable).
- Demonstrated understanding of Australian Aged Care, NDIS, CHSP and/or Support at Home funding models.
- Current National Police Check and relevant employment checks (or willingness to obtain).
Skills
- Strong social media management skills across Facebook, Instagram, and LinkedIn.
- Excellent written communication and copywriting skills.
- Client relationship management skills.
- Ability to create engaging marketing content using Canva, Adobe Creative Suite, or similar tools.
- Strong visual communication and storytelling capabilities.
- Ability to work independently and manage competing priorities.
Experience
- Experience managing social media platforms for businesses or community organisations.
- Understanding of digital marketing principles and community engagement strategies.
- Experience within the NDIS, aged care, healthcare, or community services sector (desirable).
- Experience using Meta Business Suite, LinkedIn Campaign Manager, Google Business Profile, and Mailchimp (desirable).
- Graphic design, photography, content creation, and video editing experience (desirable).
Engagement Coordinator employer: Tulip Care Network
Tulip Care Network is an exceptional employer that prioritises the well-being of both its employees and the community it serves. With a strong focus on professional development, you will have access to ongoing training and leadership opportunities while working in a supportive, person-centred environment. The hybrid work model allows for flexibility, enabling you to balance your professional responsibilities with personal commitments, making it an ideal workplace for those seeking meaningful and rewarding employment in aged care.
