At a Glance
- Tasks: Lead CRM strategy and enhance customer experience using AI and data-driven insights.
- Company: Join Trulieve, a forward-thinking company at the forefront of marketing innovation.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with a talented team in a dynamic, growth-focused environment.
- Why this job: Make a significant impact on customer engagement and drive innovative marketing strategies.
- Qualifications: Experience in CRM marketing and strong leadership skills required.
The predicted salary is between 50715 - 61985 $ per year.
Trulieve is seeking a Senior CRM Marketing Manager to own the CRM strategy and customer experience vision.
You will lead the roadmap for lifecycle, loyalty, acquisition, automation, and personalization, leveraging CDP capabilities and AI enhancements to scale campaigns.
The role involves guiding a team of Senior Digital Marketing Specialists, defining ownership, governance, and measurement across markets, and partnering with analytics, technology, and operations to drive growth.
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Senior CRM Marketing Leader – Remote in Canberra employer: Trulieve
Trulieve is recognized on TIME's America's Best Companies 2026 List, highlighting its commitment to employee satisfaction and sustainability. The company fosters a culture of passion for helping others, providing employees with opportunities to make a meaningful impact through their work. With a focus on hand-grown products in controlled environments, Trulieve emphasizes trust and quality in its offerings.
