Lead Creative Strategist

Tripledot Studios is one of the largest independent mobile games companies in the world. We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of, filled with driven, incredibly smart and detail-orientated people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started.

The role is working within our studio: Ludios. Ludios takes its name from Latin; it means "The Game People". Led by Eyal, one of the co-founders of Tripledot Studios, and some of the most experienced people in mobile games, we are a studio that makes and publishes our own casual, free-to-play mobile games. Our team is based across APAC, with the majority of our development happening in Jakarta and Melbourne. We are data-driven, creative, and genuinely passionate about the industry we work in. Right now, we are working on a number of exciting projects, including one built around a globally recognised IP, alongside several original titles we are equally excited about. If crafting games and reaching millions of players is what gets you out of bed, we would love to hear from you.

As a Lead Creative Strategist, you’ll be responsible for taking a concept from ground zero to launch. This involves every process from generating ideas to the final stages of production. You’ll be sourcing and collaborating with production partners and artists who can bring the creative concepts to reality. This role requires cooperating with both internal and external teams.

Key Responsibilities:

• Drive the creative direction of our advertising, developing original concepts, hooks and gameplay ideas across video, playable, static, UGC and new formats.
• Play a leading creative role in the launch of an ambitious new title, helping shape how the game is introduced to players and brought to market.
• Take ideas beyond the brief: rapidly developing, prototyping and testing concepts to understand what works, and staying hands-on in the creative process where it adds the most value.
• Work closely with our creative teams and partners to turn strong ideas into high-quality executions, providing clear creative direction and pushing the work from concept through to launch.
• Use performance data, audience insight and creative intuition to understand why ideas succeed, identify new opportunities and continuously evolve our creative approach.
• Explore new tools, technologies and production methods that allow us to experiment faster, try more ambitious ideas and find new ways to reach players.
• Partner closely with UA, Product, Community and Creative teams to identify opportunities, challenge existing approaches and align creative thinking across the business.
• Help raise the creative bar across the studio and shape how our creative marketing function develops.

Required Skills, Knowledge, and Expertise:

• Proven experience in creative strategy, creative production, or digital marketing, ideally within gaming or another fast-paced digital environment.
• Strong understanding of creative strategy and the performance marketing ecosystem, with experience across multiple channels and formats.
• Significant experience creating or leading contemporary ad creative, with a strong understanding of what makes content engaging and effective.
• Highly creative and idea-driven, with the ability to turn insights into distinctive and compelling concepts.
• Strong understanding of marketing and creative performance metrics, with the ability to connect creative decisions to business outcomes.
• Ambitious, forward-thinking, and excited about marketing, with a willingness to experiment and adopt new ways of working.
• Able to balance strategic thinking, delegation, and hands‑on execution.
• Strong communication and collaboration skills, with the confidence to present ideas and influence stakeholders.

Working at Tripledot:

• Hybrid Working: 20 days fully remote working - Work from anywhere in the world, 20 days of the year.
• Superannuation: Company-paid superannuation plan.
• Continuous Professional Development: Propel your career with continuous opportunities for professional development.
• Private Medical Cover: Monthly stipend to cover private medical cover which you can use to ensure your and your family's health is in good hands.
• Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program.
• Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program.