National Marketing Manager

Leading national developer/builder with majority blue chip international ownership. Recognised for their outstanding staff retention and career progression opportunities, this company has seen significant growth and is now firmly established as a Top 10 developer/builder in Australia.

About the role

Provide strategic leadership of the company's national marketing function, with responsibility for strengthening the organisation's brand and market position, supporting sustainable business growth and driving effective engagement with key customers, partners and industry stakeholders. Working closely with the CEO and senior leadership team, the role leads the development and execution of integrated marketing, brand and communications strategies that align with organisational priorities, support commercial objectives and enhance the company's position across its markets.

Key responsibilities

• Develop and lead the national B2B marketing, brand and communications strategy in line with business objectives, sales targets and growth plans.
• Build and maintain a clear and consistent brand position across business divisions, products, channels and stakeholder touchpoints.
• Lead integrated campaigns across trade marketing, channel communications, paid media, social media, email, public relations, events, partnerships and sales collateral.
• Translate technical products, specifications and business capabilities into clear, persuasive and commercially effective messaging.
• Develop thought leadership, industry content and communications programs that strengthen authority and credibility within the construction sector.
• Develop marketing initiatives that support sales teams, distributors, dealers, builders, trade customers, industry partners and other key B2B audiences.
• Lead product, service and business launches, including go-to-market plans, campaign development, sales tools, communications and channel activation.
• Partner with the national sales team to improve lead generation, channel engagement, customer retention and sales conversion.
• Manage annual marketing plans, budgets and campaign calendars, including marketing return on investment.
• Lead and develop the marketing team, providing clear direction, accountability, support and appropriate creative autonomy.

About you

• Minimum 10 years' senior B2B marketing experience, with construction and/or property industry experience.
• Strong, current knowledge of the Australian construction industry, including market trends, trade channels, customer needs, competitor activity and commercial pressures.
• Proven experience developing and delivering national B2B marketing strategies with measurable commercial outcomes.
• Demonstrated experience in trade marketing, channel marketing, demand generation, customer engagement and sales enablement.
• Experience marketing technical products, specifications, services or complex business solutions.
• Strong commercial acumen, including budget management, campaign reporting, return on investment and pipeline contribution.
• Demonstrated experience leading and developing marketing teams and managing external agencies and suppliers.
• Excellent written communication, copywriting and presentation skills.
• Strong stakeholder management skills, with confidence working with executive leaders, sales teams, trade customers, industry partners and external stakeholders.
• Willingness and flexibility to travel locally and interstate as required.