Director Media in Sydney

Director Media in Sydney

Sydney Full-Time 117000 - 143000 $ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead a diverse media portfolio, shaping strategic direction for regional and road safety issues.
  • Company: Transport for NSW, connecting communities with a focus on safety and efficiency.
  • Benefits: Attractive salary package, flexible work options, and a commitment to diversity and inclusion.
  • Other info: Join a dynamic team with opportunities for professional growth and collaboration.
  • Why this job: Make a real impact by navigating high-profile media issues that matter to NSW communities.
  • Qualifications: Experience in media leadership, strong judgement, and political awareness required.

The predicted salary is between 117000 - 143000 $ per year.

Transport for NSW – Sydney International Airport NSW

An attractive remuneration package.

You understand when the issues are complex and the spotlight is on, clear direction matters. You can lead a media portfolio with extraordinary breadth, spanning regional NSW, road safety, major infrastructure, policy and some of Transport’s most high-profile issues.

In this role you’ll:

  • Be a senior leader within the Communications Branch within our People Communications and Workplaces division of Transport for NSW.
  • Set the strategic direction for how Transport approaches media across a diverse and highly visible regional and road safety portfolio, setting strategy and direction.
  • Lead a strong proactive media agenda, identifying compelling opportunities to showcase Transport’s work, people and projects for communities across NSW.
  • Stay ahead of emerging and high-profile issues, monitoring public debate and providing clear strategic advice that protects Transport’s reputation and enables timely, confident responses.
  • Be a trusted voice, providing clear and compelling advice to the transport executive and senior executives.
  • Build trusted working relationships with Ministers’ offices, providing sound advice and supporting a coordinated approach to sensitive and high-profile / priority matters.
  • Develop strong relationships with journalists and state-wide, national and industry media, confidently navigating a diverse range of media interests and issues.
  • Lead a team with trust and clarity, empowering experienced media professionals while remaining close enough to the issues to guide critical decisions.

This is a permanent Senior Service Executive (TSSE) (1A) role.

About you:

You thrive where media, government and public interest intersect. An experienced media leader, you will bring exceptional judgement, political awareness and the confidence to navigate high-profile issues, scrutiny and competing priorities. You're equally comfortable building rapport with Ministers’ offices and senior executives as you are engaging with journalists, media organisations and industry stakeholders. You can cut through complexity quickly, anticipate broader implications and provide clear, considered communications advice. You're a passionate, collaborative and empowering leader who sets clear direction, challenges thinking and trusts experienced people to deliver. Calm under pressure, politically aware and comfortable with scrutiny, you bring the judgement and confidence to lead in a complex media environment. Experience working within a government media team will be highly regarded, along with relevant tertiary qualifications and/or extensive senior industry experience in media, communications or public relations.

If you're ready to lead from the front and shape the media narrative on issues that matter across NSW, this is your opportunity!

Who we are:

Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day. Our workforce is as diverse as the community we serve.

If you’d like further information on our inclusion and diversity initiatives, visit Transport careers. Flexible work options may be available. Learn more via Flexible work options and policy. Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal People or Supporting People with Disability for more information or speak to your talent team member to arrange any adjustments to how you interact with us.

Director Media in Sydney employer: Transport for NSW

Transport for NSW is an exceptional employer that prioritises the wellbeing and work-life balance of its employees while delivering impactful infrastructure projects. Located in Newcastle, this role offers a collaborative work culture with opportunities for professional growth, as well as a commitment to diversity and inclusion, ensuring all voices are heard and valued. Join us in making a difference in the community while advancing your career in a supportive environment focused on achieving Net Zero goals.

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Contact Details:

Transport for NSW Recruitment Team

We think you need these skills to ace Director Media in Sydney

Media Strategy Development
Crisis Communication
Stakeholder Engagement
Political Awareness
Public Relations
Team Leadership
Judgement and Decision-Making