We're an Australian fleet leasing and rent-to-own company built from the ground up for tradespeople. Think utes, vans, and everything in between — and a brand with real personality to match. We've built a growing presence across TikTok, Instagram, Facebook, YouTube, and LinkedIn that actually stops the scroll, and now we need someone to own it.
This isn't a \"post and schedule\" kind of role. We want someone who lives and breathes content, understands the tradie world, and is ready to take the wheel (pun intended) on our day-to-day social.
This isn't a broad marketing role. It's a social media role, for someone who lives and breathes social media.
About the Role
You'll be the person responsible for making sure our content is sharp, on-trend, and consistent across every platform. You'll work closely with our on-camera talent and content creators to oversee what goes out, catch what could be better, and keep the whole operation running smoothly.
You're not here to do everything yourself - you're here to make sure everything is good.
What You'll Do
- Oversee the day-to-day quality and consistency of content across all platforms
- Stay ahead of trends and bring platform-native ideas to the table before they're mainstream
- Create short-form videos (TikTok, Reels and Shorts)
- Monitor engagement and respond to comments/messages
- Lead ideation sessions and contribute to content direction
- Build and manage digital storyboards for upcoming content
- Contribute to ideation for brand partnerships and influencer collaborations, helping shape briefs and creative direction so we get the most out of every partnership
- Grow and nurture our online community, responding, engaging, building relationships
- Manage content calendars and publishing schedulesDo some hands-on editing and asset preparation when needed
- Work with our content creators and on-camera talent to brief and guide execution
What We're Looking For
- 2+ years managing social media for a brand, agency, or creator, not just contributing to it
- You are genuinely active on social media yourself and have a strong instinct for what works on TikTok and Instagram specifically
- Proven ability to manage and guide content quality, not just produce it
- Strong eye for what's on-trend, what's overdone, and what fits our audience
- Experience with community management, you know how to build a following, not just post at one
- Organised and dependable, content calendars, scheduling, and deadlines don't stress you out
- Comfortable working with real people on camera, not just polished brand assets
- Some video editing ability, you don't need to be a full editor, but you can turn around a quick cut
Bonus points if you have:
- Experience in trades, construction, automotive, or any blue-collar industry
What You Won't Be Doing
- Running paid ads or media buying.
- Writing long-form copy or blogs.
What's in it for you!
- Creative freedom - your ideas shape what we do
- Birthday leave (seriously, your day off)
- Inclusive and genuine team environment
- Company lunches and team events
- Opportunities for interstate travel
- Vibrant, fun workplace where people actually want to show up
If that's your strength, this probably isn't the right fit.
Why TradieSpec
We've got an on-camera founder who leans in, a content team that's growing, and a brand with real personality in a space that most companies treat as boring. There's genuine creative work to be done here and a lot of room to shape how the brand shows up online.
