At a Glance
- Tasks: Manage and optimise Meta Ads campaigns while leading a team of virtual assistants.
- Company: Join Tradie Outreach, a dynamic digital marketing agency with big ambitions.
- Benefits: Competitive salary, professional development, and genuine career progression opportunities.
- Other info: Be part of a growing agency where your contributions truly matter.
- Why this job: Take ownership of client portfolios and make a real impact on their growth.
- Qualifications: Hands-on experience with Meta Ads and a proactive, ambitious attitude.
The predicted salary is between 75000 - 90000 $ per year.
Tradie Outreach is a digital marketing agency helping tradies and trade-based businesses generate high-quality leads and win more work through Meta advertising. We're building a high-performing agency with big ambitions, and we're looking for driven people who want to grow alongside us. We believe in giving great people the opportunity to take ownership, develop valuable skills and make a genuine impact.
About the Role
We're looking for an A-player Digital Strategist who wants more than just another job in digital marketing. You’ll manage your own portfolio of clients, take ownership of their advertising performance and lead a dedicated team of virtual assistants who help execute your strategies. You’ll be responsible for developing advertising strategies, improving campaign performance, building strong client relationships and coordinating your team to deliver great results. You’ll have the autonomy to make decisions, develop your skills and make a genuine impact on client growth.
What You'll Be Doing
- Meta Ads & Campaign Performance: Manage and optimise Meta Ads campaigns for your own portfolio of clients. Analyse results and improve lead volume, lead quality and cost per lead. Identify opportunities to improve performance and scale winning campaigns.
- Creative Strategy & Testing: Research competitors and identify winning ads. Develop and test new hooks, offers and creative concepts. Brief your virtual assistants and oversee creative production and campaign launches.
- Client Management & Strategy: Manage your own portfolio of clients and become their go-to marketing partner. Lead performance meetings and develop strategies to help clients grow. Build strong relationships and proactively communicate campaign updates.
- Team Leadership & Organisation: Lead and coordinate your dedicated virtual assistants. Delegate tasks and ensure work is delivered to a high standard. Manage onboarding, follow-ups and ongoing campaign optimisation.
What We're Looking For
We're looking for someone with hands-on Meta Ads experience, a strong work ethic and the ambition to become exceptional at what they do. Experience matters, but attitude, accountability and the desire to win are just as important. We're looking for someone who:
- Has experience managing Meta Ads campaigns and understands what drives results.
- Can analyse data, think strategically and make commercially sound decisions.
- Communicates confidently and builds strong client relationships.
- Is organised, proactive and capable of managing multiple clients.
- Takes ownership, moves with urgency and doesn't need to be chased.
- Is ambitious, competitive and constantly looking to improve.
Experience working with tradies, builders, GoHighLevel or direct-response copywriting is a bonus. We're looking for A-players who combine the skills to do the job with the drive to keep improving, take ownership and win.
What You’ll Get Out of Working With Us
- Your Own Portfolio of Clients: Take ownership of your clients, develop their advertising strategies and see the direct impact of your work on their businesses.
- Your Own Dedicated Team: Lead dedicated virtual assistants and develop practical skills in delegation, team management and leadership.
- Professional Development & Paid Training: Access paid training and educational resources to develop your skills across Meta Ads, campaign strategy, creative testing and client management.
- Autonomy and Ownership: Make decisions, solve problems and take responsibility for your clients' results rather than simply following instructions.
- Genuine Career Progression: We're building a growing agency, and we want the people who join us to grow with it. As you develop your skills and demonstrate strong performance, you'll have opportunities to take on greater responsibility and progress into more senior positions, such as Senior Digital Strategist, Head of Client Strategy or broader leadership roles.
- Competitive Salary: Earn 75,000–90,000 + super, depending on experience, with opportunities to grow as your skills, performance and responsibilities develop.
- The Opportunity to Build Something: Join a growing agency where your contribution matters. Help improve how we operate and play a meaningful role in the business's growth.
Our goal is to help you become exceptional at what you do, build valuable skills and create a genuine long-term career with us.
Digital Strategist in Sydney employer: Tradie Outreach
At Tradie Outreach, we pride ourselves on being an exceptional employer that fosters a dynamic work culture where ambition and ownership are celebrated. As a Digital Strategist, you'll not only manage your own portfolio of clients but also lead a dedicated team, all while enjoying professional development opportunities and a competitive salary. Join us in our mission to empower tradies and make a genuine impact in the digital marketing landscape, all within a supportive environment that encourages growth and innovation.
