Brand/Category Manager- VMS

Do you have a passion for the VMS category and want to make a tangible impact with a fast-growing Australian brand?

This is your opportunity to own a category/brand strategy across one of Australia's most exciting wellness portfolios.

About us:

Touch Biotechnology is a fast-growing Australian health & innovative at-home tests company, ranging across major pharmacy and grocery retailers. We help people manage their health better at home, through our innovative at-home tests, advanced VMS, and hygiene solutions.

About the role:

Own the Qore8 VMS portfolio end-to-end; build the brand/category strategy and plan, lead NPD from insight to shelf, and deliver profitable growth through brand strategy, best-in-class retail execution and data-driven commercial plans.

What you'll do: Brand/Category Strategy and P/L:

• Develop and implement category strategy & P/L, market share, profit and annual VMS roadmap.
• Set pricing and channel strategy for the category in collaboration with the Sales team.

Brand & Positioning:

• Position the category, set the best-in-class packaging, and messaging.

NPD & Go-to-Market:

• Develop and execute annual commercial plans and Go-to-Market strategies per channel, as well as shopper plans for pharmacy & grocery.

Advertising & Promotion:

• Develop and implement advertising (ATL) and promotional program (BTL) targeted to consumers, shoppers, pharmacy staff, healthcare practitioners, trade and/or other key influencers. Manage Category advertising and promotion (A&P) budget and optimise investment opportunities.

Performance & Insights:

• Research and analyse market trends, consumer behaviour & shopper trends, and competitor activities and translate them into actions.
• Track brand/category performance & score cards, KPIs, probability, and ROI throughout the planning period.

Enablement:

• Contribute to category reviews, new line / ranging proposals, and client presentations, and lead key activation/promotional initiatives in collaborationwith the project team.
• Toolkits & POS for Field & Trade Marketing; training for internal teams and key external partners.

Compliance:

• Ensure all brand activities meet relevant legal, ethical and advertising standards.

This role would suit the following attributes:

• Strong commercial acumen with experience in managing a category/brand P&L in the retail (pharmacy, supermarket, or grocery) sector.
• Experience in managing brand advertising and promotional spend (A&P).
• Experience in marketing products sold across the pharmacy and/or grocery channels.
• Ability to present information and communicate effectively with internal and external stakeholders.
• Experience in project management and leading NPD projects, including commercialisation into the market.
• Strong communication and interpersonal skills; the ability to build rapport.
• Highly driven and motivated to succeed with a growth mindset.
• Exceptional attention to detail and highly organised with time management skills.
• Strong proficiency in computer literacy and the ability to work with CRMs
• Good knowledge of Scan Data platforms, such as IQVIA, Circana, and Nielsen, as well as similar platforms.
• Ability to distil data into actionable insights and recommendations for decisions.
• Alignment with our values: Safety, Quality, Sustainability, Transparency, Respect and honesty.
• It will be advantageous if you have a Bachelor's Degree in Business, Marketing, Pharmacy or a related field.

This is an office-based role, offering the chance to work closely with colleagues in a collaborative environment; given the demands of the role, remote work is not available.

Growing business, and visible impact.

Collaborative, supportive, and forward-thinking culture.

Modern office (on-site parking), close to public transport & cafes.

Competitive salary package and exciting product portfolio.

We thank all applicants for your interest in our organisation and this role; however, please note that only short-listed candidates will be contacted for an interview.