At a Glance
- Tasks: Lead marketing strategy and campaigns for a growing barbershop brand.
- Company: Join Tommy Gun's, a vibrant barbershop chain with a unique grooming experience.
- Benefits: Enjoy a supportive team culture and a lifestyle near the beach.
- Other info: Work in a dynamic environment with opportunities for growth and creativity.
- Why this job: Make a real impact in a senior role with national partnerships.
- Qualifications: 3+ years in marketing, with strong leadership and commercial skills.
The predicted salary is between 55485 - 67815 $ per year.
- Marketing Manager | Tommy Gun's Australia & New Zealand
- Full time | Coolum Beach, Sunshine Coast
- About Tommy Gun's
Tommy Gun's Original Barbershop was born in Canada in 2009 with a simple idea: a great haircut should be an experience, not just a service.
Inspired by the classic 1930s Chicago barbershop but built with every modern comfort, Tommy Gun's delivers premium grooming at a price everyday guys can afford.
No appointments, no fuss.
Just walk in, kick back and walk out with a Fresh Cut Feeling.
Today Tommy Gun's has more than 100 barbershops across Canada, the USA, Australia and New Zealand, and has delivered over 10 million cuts worldwide.
We brought the brand to Australia in 2015, opening our first shop at Westfield Carindale in Brisbane, and have since grown to 19 locations across Australia and New Zealand.
Every shop is run by a locally owned franchise partner, backed by our Support Office and distribution centre on the Sunshine Coast.
We're also proud to be the Official Barbershop and Official Partner of the Brisbane Lions, bringing the Tommy Gun's experience to match days and fans across Queensland and beyond.
Our Coolum Beach Support Office is a close-knit team that powers the whole AU and NZ network, from marketing and e-commerce to purchasing, operations and education.
We work hard, back each other, and never lose sight of what makes the brand special: making every guest look and feel their best.
The opportunity
We're looking for a commercially minded Marketing Manager to own our marketing strategy, budget and results across every channel, shop and market.
Reporting directly to the Managing Director, you'll decide what the business should do and why, then lead a capable team to make it happen.
This is a senior, hands-on leadership role with real influence.
You'll shape everything from e-commerce and CRM to paid media, national campaigns, local area marketing and our partnership with the Brisbane Lions.
- What you'll be doing
- Building and owning the annual marketing plan and 12-month promotional calendar
- Leading, coaching and developing our Marketing team
- Owning the marketing budget and making ROI-based calls on where spend goes
- Setting e-commerce strategy and online revenue targets in partnership with our Purchasing team
- Driving CRM, loyalty and retention strategy across email, SMS and in-store
- Setting paid media strategy for Google and Meta, and holding our agency partners accountable for performance
- Managing the Brisbane Lions partnership, including activation, negotiation and renewals, and finding new partnership opportunities
- Building strong relationships with franchise Business Owners and Shop Managers, and presenting campaigns at network meetings
- Turning data from Shopify, Klaviyo, Google Ads, Meta and Snowflake into clear insights and monthly reporting
About you
- 3+ years' marketing experience, including at least 2 years in a management or senior role
- Retail, franchise or multi-site experience highly regarded
- A proven record of building marketing plans that grow sales
- Strong commercial skills, including budget ownership and ROI-based decision making
- Solid understanding of CRM (Klaviyo or similar) and paid media (Google and Meta); Shopify experience a bonus
- Experience leading a team and managing agencies and suppliers
- Experience managing brand partnerships or sponsorships, including negotiation
- A confident presenter who can influence franchise partners and senior leaders
- A sharp eye for brand and creative quality, and calm under pressure across multiple campaigns
- Tertiary qualification in marketing, business or communications, or equivalent experience
- Direct line to the Managing Director and genuine ownership of the marketing function
- A senior role with a national sporting partnership on the books
- A supportive, high-energy team culture that values honesty, initiative and follow-through
- Sunshine Coast lifestyle, minutes from the beach
This role is based full time (38 hours, Monday to Friday) at our Support Office in Coolum Beach.
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Marketing Manager in Coolum Beach employer: Tommy Guns Original Barbershop
At Tommy Gun's Original Barbershop in Baringa, we offer more than just a job; we provide a vibrant career path in a unique and energetic environment. Our team enjoys generous incentives, a fantastic work-life balance, and ongoing training opportunities, all while being part of a fun-loving culture that prioritises both customer satisfaction and employee growth. Join us to be part of an exciting journey where you can thrive and advance within our dynamic team!
Contact Details:
Tommy Guns Original Barbershop Recruitment Team
